Corporate Event Video Production for Sales Growth: 4 Key Strategies for Success

Corporate event video and hype?

These two don’t always fit together. Whenever someone hears about corporate events, something dull like formal PowerPoint presentations, and awkward talks show up.

However, this is a good chance to prove everyone wrong with a solid corporate event video production.

The strategy, planning, shooting style, and editing creativity can make the content interesting. That way, if your target group sees your video, they’ll have the urge to interact with it.

More views mean higher chances of–

Conversion and
Sales growth

You’re just some strategies away!

So, let’s raise the bar on what an eventful corporate event can look like.

Planning a corporate event video? Try LocalEyes!

Why Are Corporate Event Videos Essential for Sales Growth?

Brand Awareness

Visual content is a super powerful tool.

One study has revealed that–

YouTube videos have a positive influence on brand awareness. [Source: Bircu-journal]

This shows the efficiency of such materials. It’s the same for corporate event videos.

Such programs help–

Showcase your brand personality
Highlight your message and mission
Build relationships with people
Promote company culture
Cultivate cooperation

All these make the audience connect with you. Eventually, it helps build brand awareness.

Lead Generation

Corporate event video productions are the lead magnets.

These event videos can effectively attract potential clients. Right after sharing your video online, the elements and hype reach a wider audience.

The more humans view your event, the more potential leads you gather.

That way, such content converts visitors into customers.

Besides generating new leads, event videos help strengthen relationships with older customers.

Sales Enablement

Empower the sales team with this.

Corporate videos don’t always have to focus on the company. They can show success stories and voices from true customers shared during events.

These key highlights help address customer pain points and show them how they care about people. This eventually helps boost sales.

4 Strategies for Creating Impactful Corporate Event Videos

#1 Genuine Pre-Production Planning

A solid plan makes future processes simpler.

Align your video goals with sales objectives. List all the questions and goals you have.

Then, narrow them down to specifics.

Ask yourself what you exactly want in the corporate event video. Is it to–

Raise brand awareness
Enhance engagement
Increase conversion
Generate leads
Educate viewers

Clear goals help guide your decisions on what to shoot and how to present it.

No matter what you convey, the message has to be straightforward. Moreover, specify the tone, style, and other content elements.

Events can go long. Not everything in the program needs to make it into the final file.

Jot down the event highlights that deliver value. This includes–

Keynote speeches
Entertainment value
Behind-the-scenes clips
Expert insights and discussions
Enthusiastic customer interactions

#2 Detailed Storyboarding for Sales Impact

It’s not just a collection of random clips.

You may have a live video. However, it’s the logical flow and dynamic story that make a good event video production.

That’s why, you need to draft and craft an intriguing narrative.

A storyboard can help you structure the video for storytelling. There–

Start with a hook moment.
Introduce your company or event purpose.
Flow into the main content– like speeches and audience reactions.
Finally, end with a solid call to action (CTA).

It’s wise to incorporate testimonials and success stories.

Because it’s the content customers and brand milestones that sell better. So, make sure the storyboard focuses on–

Attendees talking about their positive experiences
Business owners talking about their achievements

Real stories build trust— and your business needs that for sales growth.

#3 Utilize The Best Production Practices

Let’s get to filming.

Just going live won’t do much. You need to capture fine moments and have the winning footage.

For this, invest in good-quality cameras, lighting setups, microphones, and tripods.

Good equipment reflects professionalism. If you don’t want to DIY, consider a reliable corporate video production house like LocalEyes. They’ll handle that.

Working with the pros brings different benefits. They help save time and offer high-production quality.

The videographer captures premium footage while ensuring the angles and moments are spot on. They bring out the best in visuals that align with your brand.

The team also ensures the lighting is perfect and the mics subdue unwanted noises.

They also take both candid and staged shots to blend them in the edit and provide a dynamic video.

#4 Don’t Forget To Optimize On Post-Production

The post gives it a good shape.

Start with an elimination method. After shooting the event, you may have the live stream file and lots of footage.

Narrow it down. Cut all the unnecessary shots.
Compile the essential footage.
Add engaging or smooth transitions.

Try to keep the content shorter.

Experts say that,

“Videos up to 2 minutes long get tons of engagement.” [Source: EDDL]

This is also the average attention span of most viewers.

So, target for an engaging length– usually under 3 to 5 minutes.

Use creative graphics and music. This can add a different flair to the content. However, don’t let them overshadow your message.

Finally, end the corporate content with a clear CTA.

Prompt viewers to do something like–

Subscribing to your channel for more events.
Commenting on the event
Sharing your thoughts

The CTA should feel natural.

Leveraging Event Videos Across Marketing Channels

Repurposing videos

Don’t just stop at the final content and share it once.

If you want positive results, use it across various platforms–

Your website
Social media like YouTube, Facebook, Instagram, and TikTok
Email campaigns
Sales presentations

Each channel favors a different content length and style. So, repurpose the corporate event video as per what works best for the platform.

For instance—

Longer content for YouTube
Shorter reels for Instagram

3 Major Tips For Optimizing Videos

Use relevant keywords in the–

Video title
Description
Tags

Create a blog post that supports the video while linking back to it.
Design interesting thumbnails and titles to grab attention. Avoid using something clickbait-y.

All these help boost engagement, visibility, and SEO ranking.

Measuring Success: ROI of Corporate Event Videos

Metrics To Track

Engagement Rate

Shows how many viewers are watching and reacting to your event content. It measures views, likes, and interactions.

Heavy engagement means numerous audiences are watching.

Conversion Rate

Number of leads and customers you gained through your event video. It tracks the attendees who took action like signing up for future events.

The more, the better.

Retention Rates

Focus on how long viewers stay tuned in.

It analyzes how many viewers watched your corporate event video till the end. It helps you assess how engaging the content is.

The longer the humans stay engaged, the better.

View Count

Monitor the total number of views for event recordings and content. It indicates the reach of your event video and the number of people who watched it.

More views mean your content is working well.

Play Rate

Amount of visitors to your company websites and profiles who clicked the ‘play’ button. It checks the percentage of viewers who clicked on the content.

The more clicks, the better.

Social Sharing

Assessing how frequently event highlights or content are shared.

Social sharing across multi-platforms leads to more views. More likes, shares, and interactions in your corporate event video mean it’s effectively reaching people.

This increases the chances of conversions and sales growth.

10 Tools For Analytics And Performance Tracking

Google Analytics
YouTube Analytics
Wistia
Sprout Social
Ahrefs
Hubspot
Adobe Analytics
Facebook Analytics
Instagram Insights
Hootsuite

3 Common Mistakes to Avoid [With Solutions]

1. Poor Planning and Unclear Goals

Having no structure can bring chaos.

A project without a plan makes your video lack focus and fails to earn its purpose. This happens when you don’t define and clarify your goals.

Solution

Try SMART goals. It’s an efficient technique short for Specific, Measurable, Achievable, Relevant, and Time-bound. Such methods help guide all planning steps.

2. Lack Of Professional Production Quality

Poor quality can hurt your brand image.

Lack of production quality typically means– pixelated images, shaky footage, or low-quality sound. This can make the best corporate event look unprofessional.

It creates a bad impression and lower engagement.

Solution

Hire a professional videographer. Use high-quality equipment. Invest in a good tripod and lavalier microphone.

Test all the equipment before the event. This helps avoid technical glitches.

3. Overloading The Video With Unnecessary Information

Details are good but TMI isn’t a nice thing.

Trying to stuff lots of information can make your video overwhelming and boring. For instance–

Lengthy intro
Internal jargon
Irrelevant sessions/speakers
Excess raw footage

It increases confusion and people leave it mid-way.

So, you don’t engage viewers with details. Instead, you risk losing them.

Solution

Keep it concise. Focus on the key message. Add the most impactful moments.

Case Studies: How Corporate Event Videos Boosted Sales

SilkRoad Corporate Event

Documentation of SilkRoad’s 4-day user conference with photo and video coverage, customer interviews, and highlight reels.

Purpose

SilkRoad needed media coverage to showcase their event and boost marketing.

Method

The hired production house, i.e. MCP conducted strategy sessions.

They arrived early for setup and built a 4-person team to document sessions, create highlight reels, capture B-roll, update headshots, and record customer interviews.

Result

$2 million in revenue

Stonesoft Corporate Event

Stonesoft used a zombie-themed marketing campaign and event video to increase leads and brand visibility. The event happened in 2011.

Purpose

To stand out at a third-party event. To engage attendees, and generate leads and revenue.

Method

They had a marketing and video production team that designed a zombie-themed campaign. It included video marketing, event promotions, a prize incentive, email marketing, and themed event materials.

Result

384 unique leads and $1.2+ million revenue