CheckedUp, a specialty point-of-care education platform, announced today that it has received accreditation from the Media Rating Council for its ad delivery reporting methodology tied to TV Video Ad Plays and Explorer Waiting Room TV Engagement across its waiting room television network.
As advertisers push for more accountability across every media channel they buy, healthcare media is facing the same question that has reshaped digital, video and television advertising: can the numbers be independently verified?
The accreditation places CheckedUp inside a broader shift in the advertising market, where newer and fast-growing media formats are being asked to meet more formal standards for transparency, auditability and reporting. Earlier this month, YouTube received MRC brand-safety accreditation for YouTube Shorts, becoming the first platform to receive MRC certification for short-form video, according to Google and industry reports.
For healthcare marketers, the issue is especially important. Pharmaceutical brands operate in a media environment where compliance, precision and trust are central to planning decisions. Point-of-care networks offer the advantage of reaching patients and providers inside healthcare settings, but advertisers are increasingly looking beyond context alone. They want reporting that can be tested, traced and compared.
“At CheckedUp, we believe trust and transparency are fundamental to the future of healthcare media,” said Dr. Richard Awdeh, Co-founder and CEO of CheckedUp. “Achieving MRC accreditation reinforces our commitment to delivering independently validated ad delivery reporting that our pharmaceutical and agency partners can confidently rely on for planning, optimization, and reporting.”
The MRC accreditation process examined CheckedUp’s controls around ad delivery reporting, including how office locations are onboarded and validated, how device functionality is monitored and how reporting integrity is maintained across its network.
“Earning MRC accreditation required a deep operational commitment across our organization,” said Jason Dennie, Chief Operating Officer of CheckedUp. “From onboarding and validating office locations, to monitoring device functionality and maintaining reporting integrity controls, every aspect of our measurement framework was evaluated to ensure the metrics we provide are transparent, traceable, and trusted.”
The accreditation comes as advertisers continue to scrutinize media spending in channels closer to the point of care. For pharmaceutical marketers, independently validated reporting can help support media planning, campaign optimization and post-campaign analysis at a time when measurement standards are becoming a more important part of the buying conversation.
“I congratulate CheckedUp on achieving MRC accreditation, which demonstrates its in-scope ad delivery reporting is materially compliant with MRC’s standards, through an independent and rigorous audit,” said George Ivie the CEO, Executive Director of MRC. “We appreciate CheckedUp’s support of transparency and accountability which benefits the media ecosystem overall.”
CheckedUp said the accreditation reflects its broader commitment to operational excellence, measurement transparency and accountability within point-of-care media.
The broader signal is clear: third-party validation is becoming an expectation. Advertisers are increasingly demanding proof that campaigns ran where they were supposed to run, how they were supposed to run and with reporting they can trust.
