The collaboration brings Cj Hendry’s distinctive artistic language into Sulwhasoo’s global Beauty Crafted in Time campaign, with a public exhibition in New York followed by a presentation in Seoul on display from September 18-20.
Artist Cj Hendry and the luxury Korean beauty brand Sulwhasoo have announced Secret Garden, a new collaborative art experience inspired by the hidden garden at The House of Sulwhasoo Bukchon, the brand’s flagship destination in Seoul.
Presented as part of Sulwhasoo’s global Beauty Crafted in Time campaign, Secret Garden explores the relationship between art, beauty, heritage and craftsmanship. The collaboration brings together Hendry’s highly recognizable approach to drawing and sculpture with Sulwhasoo’s Korean heritage and its celebration of 60 years of ginseng innovation.
The exhibition opened with a VIP preview last night, where guests including Julianne Moore and Derek Blasberg moved through the installation, crayons in hand, adding their own marks to the sculptures. The evening set the tone for the days that followed, turning a private view into something closer to a collective drawing session and offering an early glimpse of how the work changes as more hands touch it.
Inside the Secret Garden
At the heart of Secret Garden is a garden-like environment constructed from flat-pack wooden sculptures and puzzle-inspired forms. Displayed collectively, the individual structures transform into an expansive, forest-like landscape, creating an environment that visitors can explore and engage with through drawing and color.
The New York exhibition takes place at The Brant Foundation Gallery, a 7,000-square-foot exhibition space housed within a restored century-old building in Manhattan’s East Village. Secret Garden is open to the public from September 18 to 20, between 10:00 a.m. and 6:00 p.m.
What Visitors Take Home
Visitors receive a complimentary box of custom crayons and are invited to explore the garden, color the structures and create their own drawings within the experience. On exiting, guests receive a co-branded shopping tote containing a 5ml sample of Sulwhasoo’s iconic Concentrated Ginseng Rejuvenating Cream. Additional limited-edition items created by Cj Hendry for the partnership are available for purchase on site.
The Artist’s View
“Secret Garden is about taking something that begins as an individual piece and seeing how it becomes something much larger when everything comes together,” said Cj Hendry. “I loved the idea of creating a garden that people could actually enter, explore and make their own through color and drawing. Working with Sulwhasoo gave me the opportunity to connect my work with a brand that has such a strong relationship to craftsmanship, heritage and the idea of beauty evolving over time.”
Sixty Years of Beauty Crafted in Time
“Sulwhasoo has always believed that true beauty is crafted over time, shaped by care, intention, and the patience to allow something meaningful to unfold,” said Emily Coppock, Sulwhasoo U.S. General Manager. “As we celebrate the 60th anniversary of our iconic Concentrated Ginseng Rejuvenating Cream, we wanted to bring that philosophy to life in a way that honors its enduring legacy while inviting a new sense of discovery. Cj Hendry felt like a natural partner. Her work has an extraordinary ability to transform time, precision and process into something joyful and unexpected, beautifully reflecting the spirit of our anniversary theme, ‘Beauty Crafted in Time.'”
Next Stop: Seoul
Following its New York presentation, Secret Garden will travel to Seoul, where it will be on view from September 30 through October 8.
Exhibition Details
Secret Garden: Cj Hendry x Sulwhasoo
The Brant Foundation Gallery
421 East 6th Street
New York, NY
September 18 to 20, 2026
10:00 a.m. to 6:00 p.m.
About Cj Hendry
Cj Hendry (b. 1988) is a New York-based artist from Brisbane, Australia, known for her hyper-realistic drawings and immersive, experiential exhibitions. Her work explores material culture and transforms everyday objects into playful, thought-provoking installations, from an Olympic-sized pool in the Mojave Desert to bustling flower markets around the world. With celebrity collectors, sold-out shows worldwide and a waitlist of more than 3,000, Hendry has become one of the most sought-after artists working today.
About Sulwhasoo
The global luxury beauty brand Sulwhasoo traces its roots back to 1932, grounded in a pioneering spirit that has shaped generations of innovation. For decades, Sulwhasoo has studied and harnessed the power of ginseng, one of Asia’s most precious ingredients, transforming deep-rooted heritage and advanced skin science into products crafted to reveal the skin’s timeless vitality.
At the heart of Sulwhasoo is the belief that true beauty is not created in a moment but crafted over time. Through heritage, science and artistry, Sulwhasoo continues to push the boundaries of beauty, honoring the wisdom of the past while shaping new possibilities for the future.
Photos by Antonio Ajam
