Schaffhausen and Miami, April 29, 2026: IWC Schaffhausen, in collaboration with Mercedes-AMG PETRONAS Formula One Team driver Kimi Antonelli, hosted an intimate gathering ahead of the Miami Grand Prix race weekend. The event brought together friends of the brand for an evening of celebration in the vibrant Miami Design District.
AN EVENING IN MIAMI DESIGN DISTRICT
IWC Schaffhausen welcomed guests, local personalities, and their families to the heart of the Miami Design District in anticipation of the race weekend. The event spotlighted Kimi Antonelli, the team’s rising star and current leader in the Driver’s Championship. The atmosphere reflected the growing excitement surrounding the Grand Prix, with attendees engaging in a memorable evening centered around innovation, performance, and shared passion for motorsport.
The highlight of the evening was a fireside chat featuring Antonelli, who shared personal insights into his journey as a professional driver. He also spoke about his collaboration with IWC Schaffhausen, offering a closer look at the synergy between precision watchmaking and elite racing performance.
SHOWCASING NEW WATCHMAKING INNOVATIONS
Following its recent showcase at Watches and Wonders Geneva 2026, IWC Schaffhausen introduced its latest creations to a United States audience for the first time. Guests had the opportunity to explore a curated selection of new timepieces that demonstrate the brand’s continued focus on engineering excellence.
Among the standout pieces were the IWC Pilot’s Venturer Vertical Driver, developed with inspiration from spaceflight innovation, and the IWC Pilot’s Watch Perpetual Calendar ProSet. The latter features a newly developed movement that enhances the functionality of the perpetual calendar, reinforcing the brand’s commitment to advancing mechanical watchmaking.
These introductions highlighted IWC Schaffhausen’s dedication to pushing technical boundaries while maintaining its heritage of precision craftsmanship.
A LEGACY OF PERFORMANCE AND PARTNERSHIP
IWC Schaffhausen shares a long-standing partnership with the Mercedes-AMG PETRONAS Formula One Team, a collaboration that began in 2013. Built on a shared commitment to engineering excellence, the partnership has resulted in numerous achievements that bridge the worlds of horology and motorsport.
This collaboration has included the development of the first official team watch, the launch of special edition timepieces tested by drivers on the track, and joint participation in philanthropic initiatives. The partnership has also extended into entertainment through involvement in Apple Original Films’ F1 project.
As the Official Engineering Partner, IWC Schaffhausen and the Mercedes-AMG PETRONAS Formula One Team continue to exchange expertise in mechanical engineering, driving innovation in both fields. Their relationship reflects a mutual pursuit of performance, precision, and technological advancement.
THE MIAMI FLAGSHIP EXPERIENCE
IWC Schaffhausen’s Miami flagship boutique is located in the Design District at 140 NE 39th Street, Suite 125. The space serves as a destination for clients and enthusiasts to experience the brand’s latest collections and explore its heritage in a refined setting.
With its presence in one of Miami’s most dynamic cultural hubs, the boutique reinforces IWC Schaffhausen’s connection to innovation, design, and global luxury.
