As New York Fashion Week commanded the runways, the US Open proved it could command the nightlife, bringing tennis, fashion and entertainment together for one final high-profile celebration.
New York may have been in the throes of Fashion Week, but on Saturday, September 12, the city’s other major September spectacle proved its closing celebrations could be every bit as high-profile.
As the US Open entered its final weekend, Dobel Tequila, the tournament’s Official Tequila, hosted the Official US Open After Party at Mēdüzā Mediterrania. The guest list blurred the lines between sport, fashion and entertainment, with tennis legend Maria Sharapova joining models Coco Rocha, Chanel Iman and Ashley Graham for a night that offered a decidedly glamorous counterpoint to the runway circuit.
The timing made the evening particularly fitting for New York. With the US Open concluding just as Fashion Week was gathering momentum, two of the city’s biggest international draws briefly overlapped, creating a weekend in which courtside seats and front-row invitations competed for attention.
Tennis Meets Fashion After the Women’s Final
Following the Women’s Finals match, Dobel transformed Mēdüzā Mediterrania, the high-energy Mediterranean restaurant from Noble 33, into a late-night celebration of Finals Weekend.
Maria Sharapova and Chanel Iman were spotted catching up over Dobel cocktails and passed hors d’oeuvres, while Coco Rocha attended with husband James Conran. Rocha toasted the evening with the Ace Paloma, one of the signature tequila cocktails served during the party.
Ashley Graham joined friends for the festivities, taking in the DJ sets and lively atmosphere as the evening moved from dinner-hour sophistication into a full-fledged late-night celebration.
It was the kind of guest mix that reflected how much the US Open has expanded beyond sport. The tournament has increasingly become part of New York’s broader cultural calendar, attracting names from fashion, entertainment and business alongside the world’s top tennis players.
Dobel 50 Cristalino Gets a Decadent US Open Treatment
The evening’s most theatrical experience centered on ultra-premium Dobel 50 Cristalino.
Guests sampled the tequila through a dedicated tequila luge, paired with caviar bumps for an indulgent combination that fit naturally into the evening’s celebratory mood. Jason Tartick and his fiancée Kathryn Hurley were among those taking part in the tequila-and-caviar pairing.
The presentation also reflected the continuing evolution of luxury spirits events. Rather than simply putting a premium bottle behind the bar, brands are increasingly creating immersive experiences designed around hospitality, culinary pairings and memorable social moments.
Elsewhere, Mēdüzā’s Grand Slam Pours menu carried the tennis theme through a selection of Dobel Tequila cocktails ranging from bright, citrus-forward serves to richer combinations.
A Guest List Spanning Sports, Fashion and Entertainment
The evening brought together personalities who might otherwise have been scattered across Fashion Week dinners and US Open hospitality suites.
Bachelor Nation favorites Hannah Godwin and Dylan Barbour sipped curated Dobel serves, while model Julez Smith and television personality Dale Moss were also among the notable attendees.
Yet it was the presence of Sharapova alongside some of fashion’s most recognizable faces that best captured the crossover taking place in New York that weekend.
While designers and celebrities moved between presentations, dinners and Fashion Week parties across Manhattan, the final days of the US Open generated a parallel social circuit of their own. The Dobel celebration demonstrated that the end of the tournament wasn’t simply a sporting finale. It had become another coveted stop on New York’s September social calendar.
When the US Open and Fashion Week Collide
For luxury brands, the overlap between the US Open and New York Fashion Week creates an unusually powerful convergence of audiences.
Tennis has developed an increasingly close relationship with fashion, luxury hospitality and celebrity culture, and the US Open offers brands an opportunity to reach an international audience while simultaneously entertaining guests in New York. Fashion Week brings its own ecosystem of designers, models, editors, creators and cultural tastemakers.
On this particular Saturday night, those worlds weren’t competing so much as merging.
Sharapova represented the evening’s connection to elite sport, while Rocha, Iman and Graham brought unmistakable fashion-world credentials. Around them, personalities from television, modeling and digital culture created the sort of cross-industry crowd increasingly characteristic of major luxury events.
And despite an exceptionally crowded New York social calendar, the US Open closing festivities held their own.
One Last Toast to Finals Weekend
As the night progressed, DJ beats took over and guests remained on the dance floor into the early hours.
For Dobel Tequila, the evening provided a fitting finale to its presence at one of the world’s most closely watched sporting events. For its guests, it was something simpler: one last chance to celebrate the US Open before attention shifted from Queens to the runways of Manhattan.
In a week when New York offered no shortage of coveted invitations, the Official US Open After Party made a convincing case that some of September’s most fashionable action wasn’t happening at Fashion Week at all.
