Updated posts August 2026
Simon de Pury: From Aspiring Artist to Architect of the Modern Art Market
Simon de Pury, a prominent and influential figure within the art world, has become synonymous with auctions, art dealing, curation, and advising. His path to success, however, began with an aspiration to become an artist himself, with a focus on studying Japanese brush painting. While his own artistic pursuits did not lead to greatness, they ignited a fervent passion for the art world that set him on a captivating, decades long journey.
I was raised in Basel, Switzerland, a city where some of the world’s foremost art dealers were established during that time, de Pury reminisces. A pivotal moment arose when I sought advice from one of these dealers, propelling me into the heart of the art market. Subsequently, I joined Sotheby’s, embarking on a journey that has kept me deeply engaged in this dynamic realm for numerous years.
A Global Landscape and NFTs: Catalysts for Change
Drawing from his extensive experience, de Pury keenly observes the evolving opportunities within the art world, highlighting its newfound global nature and the transformative impact of non-fungible tokens as significant game changers. The art market has unquestionably evolved into a global arena, attracting collectors from every corner of the world, he affirms. The advent of NFTs has left an indelible mark, gaining attention with a single NFT sale amounting to $69 million. Furthermore, artists now possess a wide range of avenues for creative expression, seamlessly integrating cutting edge technology while simultaneously reviving timeless techniques like oil on canvas, sculpture, ceramics, and textiles.
Navigating the Influence of Social Media
While acknowledging the pivotal role social media plays in promoting emerging artists, de Pury offers a cautionary note, underscoring that while it can propel artists to instant stardom, it remains essential for both artists and collectors to consider the long term trajectory of an artist’s career. Social media can elevate artists to meteoric heights overnight, yet its sustainability is not guaranteed, he explains. Similar to a wave that ebbs and flows, remnants endure beyond the crest. As collectors, we must exercise caution and discern those artists whose work transcends transient trends.
Investing Wisely in Art
Regarding art investment, de Pury counsels collectors to prioritize artists who have already achieved international recognition. Investing in established artists boasting a proven track record heightens the prospect of future appreciation, he advises.
Thorough Research as a Key Tenet
An avid art collector himself, de Pury underscores the importance of thorough research before acquiring any artwork. While certain artworks may instantaneously captivate your senses, one must also engage in rational deliberation, he adds. Consider factors such as the artist’s global appeal, the volume of their work within the market, and the potential for future value appreciation.
The Role of Freeports
Addressing the concept of freeports, de Pury explains how these tax free zones offer a practical solution for collectors with residences spanning diverse jurisdictions. Freeports furnish a secure haven for safeguarding artworks until collectors decide on a permanent location for their acquisitions, thereby deferring import duties, he clarifies.
de-pury.com: Pioneering Online Auctions
Recently, de Pury launched his latest auction platform, de-pury.com, which hosts online primary market auctions. Curated by de Pury himself, these auctions center around diverse themes and showcase artwork from artists and galleries who consign their creations. Notably, the entire hammer price directly benefits the artists and galleries, with a portion designated for charitable contribution. De Pury also recognizes the role digital platforms play in democratizing access to art, offering a broader audience the chance to engage with an eclectic array of artistic expression. The integration of technology into the art world serves as a conduit for innovation while simultaneously preserving and disseminating artistic heritage for future generations.
Fusing Technology and Tradition
Intriguingly, de Pury infuses an element of amusement and entertainment into his online auctions by introducing an avatar to oversee proceedings. My intention was to retain the exhilaration of live auctions while harnessing the potential of technology, he explains.
Blockchain’s Potential and the Digitization of Art
Discussing the convergence of technology and art, de Pury expresses genuine optimism regarding blockchain’s positive impact on the art market, particularly around transparency and provenance. He also envisions the digitization of physical art as a means for collectors to engage with their collections in novel ways, offering fresh experiences beyond simply viewing a piece hanging on a wall.
What Draws People to Art in the First Place
In addressing the driving forces behind escalating art prices, de Pury emphasizes that art stands as the sole enduring legacy a human being can leave behind. When we contemplate the monumental achievements of historical figures, it becomes apparent that those who have left behind an indelible cultural imprint endure beyond the ephemeral, he says. Access to art, and the ability to acquire its finest examples, continues to propel collectors forward. Nevertheless, he urges collectors to remain vigilant and adaptable to evolving tastes within the art market, enabling more astute long term investment decisions.
A Personal Artistic Affinity
When asked about his current favorite artists, de Pury reveals a particular fondness for comprehensive artist collections, highlighting the enduring significance of luminaries such as Picasso and Warhol. The allure of contemporary art lies in its immediacy, he remarks. Unlike historical art, the absence of temporal distance allows for more informed decisions and heightened engagement with an artist’s developmental journey.
Guidance for Art Connoisseurs
In his role as an art advisor, de Pury encourages clients to prioritize an artwork’s intrinsic quality and originality over fleeting trends, underscoring the enchantment of art’s timelessness, a pursuit of the eternal and enduring. He also draws an unexpected parallel between auctioneering and DJing, emphasizing the shared importance of attuning to the audience’s mood in the moment.
A Touch of Emotion and Allure
Among the myriad masterpieces that have etched an indelible impression on de Pury’s heart, a contemporary abstract work by Goya at the Prado Museum resonates particularly deeply. The emotional portrayal of a dog’s head amid abstract motifs encapsulates art’s evocative power, a testament to the perpetual allure of artistic expression.
The trajectory of Simon de Pury, from aspiring artist to influential force within the art world, stands as a testament to his enduring passion and devotion to art. As the art market continues to evolve and embrace new technologies, de Pury’s expertise and enthusiasm are poised to help shape the future of art for generations to come.
Website: www.de-pury.com
