AVENTURA, FLORIDA | APRIL 14, 2026 – Guerlain, the historic Maison celebrated for crafting artistic beauty inspired by nature since 1828, has launched its immersive “High Perfumery Atelier” pop-up at Aventura Mall. The experience is open from April 14 through April 30, 2026, inviting guests into the refined world of haute perfumery.
AN IMMERSIVE FRAGRANCE EXPERIENCE
Visitors can explore a curated selection of Guerlain’s most iconic fragrance collections. Among the highlights is the distinguished L’Art & La Matiere line, alongside the newly introduced Art of Living Collection, which features customizable and refillable candles designed to elevate everyday living. The Les Eaux collection is also showcased, offering compositions inspired by textiles and the emotional moments connected to them.
Central to the experience is the Guerlinade, the House’s signature olfactory identity that has defined its creations for over a century. This essence is expressed through the Les Extraits Signature collection, where six exceptional scents celebrate key raw ingredients including Iris Pallida, Bergamote Fantastico, Rose Centifolia, Jasmin Grandiflorum, Tonka Sarrapia, and the renowned Vanille Planifolia. Guests can also experience a curated range of skincare and makeup products as part of the activation.
PERSONALIZED SERVICES AND SPECIAL EVENTS
Throughout the pop-up period, guests will have access to exclusive programming designed to deepen their appreciation of Guerlain’s heritage. Expert-led talks will highlight the Maison’s history and its reputation as the “House of Vanilla,” while personalized fragrance consultations will offer tailored scent experiences.
Special events will be available on a first-come, first-served basis, and visitors are encouraged to reserve their spots in advance for select sessions. General access to the pop-up does not require a reservation.
Aventura Mall is also home to Guerlain’s Bloomingdale’s flagship location, where the full range of the Maison’s collections is available year-round.
NEXT STOP: SOUTH COAST PLAZA
Following its presence in Florida, the High Perfumery Atelier pop-up will travel to South Coast Plaza in Costa Mesa, California, beginning in early May, continuing its journey across key luxury retail destinations.
LOCATION AND HOURS
The pop-up is located on the lower level of Aventura Mall near Nordstrom, at 19501 Biscayne Boulevard, Aventura, Florida.
Monday to Saturday: 10 AM to 9:30 PM
Sunday: 11 AM to 8 PM
ABOUT GUERLAIN
Founded in 1828, Guerlain has built a legacy rooted in innovation, craftsmanship, and artistic expression across fragrance, skincare, and makeup. The House draws continuous inspiration from nature and art, maintaining a holistic vision of beauty that blends tradition with modernity.
Wellness has long been part of Guerlain’s identity. In 1850, founder Pierre-François Pascal Guerlain established a thermal wellness center in Le Crotoy, introducing a forward-thinking approach to beauty and well-being. In 1939, the House opened the world’s first Beauty Institute at 68 Avenue des Champs-Élysées in Paris, setting a new standard in the industry.
All Guerlain products continue to be manufactured in France, preserving the Maison’s heritage of excellence. In recent years, the brand has also strengthened its environmental commitment through initiatives such as the Guerlain For Bees Conservation Programme, dedicated to protecting vital pollinators.
ABOUT AVENTURA MALL
Aventura Mall is one of the leading shopping destinations in the United States, recognized as the Best Mall in the country by USA TODAY 10 Best Readers’ Choice Awards 2025. It offers a comprehensive retail experience featuring top luxury brands such as Prada, Hermès, Gucci, Louis Vuitton, Cartier, and Dior.
The mall includes more than 300 retailers, five major department stores including Nordstrom, Bloomingdale’s, and Macy’s, and over 50 dining destinations. Guests can also enjoy unique attractions such as Florida’s first Eataly, The Aventura Market, and the Arts Aventura Mall program, which features museum-quality installations accessible through a self-guided ArtWalk experience.
