Updated posts 2026
In the realm of opulent hospitality, Aman Resorts has long been synonymous with understated extravagance, with iconic properties like Amanoi in Vietnam and Amanpuri in Phuket, Thailand.
For aficionados of luxury travel, dubbed ‘Aman Junkies,’ the steep rates—starting at $3,200 per night at Aman New York—have been the hallmark of Aman’s exclusivity. Yet, a new horizon in upscale lodging is now on the horizon, catering to a broader spectrum of travelers.
Aman is introducing Janu Tokyo, the pioneer establishment under its more accessible subsidiary brand, slated to open its doors in March 2024.
Launching a second brand is a familiar move in luxury hospitality, and a delicate one. The appeal of a name like Aman rests partly on scarcity, and every property that carries it at a lower price risks diluting what buyers are paying for. Creating a separate label sidesteps that problem, letting the group reach travelers who would never book at $3,200 a night while leaving the flagship untouched. Whether guests read Janu as its own proposition or as Aman’s budget line is the question the brand will answer over its first few years.
Janu emerges as Aman’s response to the evolving demands of a diverse clientele, according to Aman CEO Vlad Doronin. While aligning with Aman’s signature service and design ethos, Janu embodies a distinct “pace and spirit,” as stated in a press release by Doronin.
Inside Janu Tokyo: Spanning 13 floors, Janu Tokyo is set to encompass 122 rooms and suites, offering a unique blend of service and design reminiscent of Aman’s renowned minimalistic aesthetic.
The hotel boasts an array of offerings, including eight restaurants and an expansive 4,000-square-meter wellness center. This center features top-tier facilities such as a fully-equipped gym, hydrotherapy and thermal areas, hot and cold plunge pools, and a hyperbaric oxygen therapy chamber.
Renowned interior designer Jean-Michel Gathy, known for his work on various Aman properties and other luxury establishments like One&Only Reethi Rah and The St. Regis Lhasa, has infused Janu Tokyo with an ambiance described as “youthful energy” that distinguishes it from the poised demeanor of Aman.
The majority of rooms feature private balconies, providing sweeping vistas of Azabudai Hills, an emerging urban complex in Minato City.
Affordable Luxury? Janu Tokyo’s rates commence from $944 per night, as stated by the company. However, preliminary searches by CNBC Travel indicate rates of no less than $1,000 before August 2024. During peak seasons, such as the year-end 2024, rates for entry-level rooms surge to approximately $1,400 per night, excluding taxes—resembling the cost of an entry-level room at Amanoi in Vietnam.
Janu’s Expansion: Aman reveals plans for twelve additional Janu hotels across diverse global locales, including Saudi Arabia, Montenegro, Turks and Caicos, United Arab Emirates, South Korea, Portugal, Thailand, Turkey, and the Maldives, signaling a bold stride into a more accessible luxury sphere.
Also read: Luxury Property Prices Skyrocket in Dubai and Tokyo, Manila Gains Momentum
