Cannes has always had a way of drawing the world’s most interesting people to the Côte d’Azur. Each spring, the city becomes a meeting place for film, fashion, media, luxury and entrepreneurship, first with the Cannes Film Festival and then with Cannes Lions. Over the course of several weeks, the Croisette fills with celebrities, creators, executives, founders and tastemakers moving between hotel lobbies, beach clubs, private dinners and late-night conversations.
For Kavita Channe, Cannes holds a more personal meaning.
The television personality, entrepreneur and founder of Sip Channé has spent the last few years returning to Cannes during the Film Festival, soaking in the energy of a city that helped inspire the brand that now fills wine glasses around the world. Sip Channé, her French wine brand from right outside of Saint-Tropez, featuring a Rosé and Blanc, was born from the kind of moments Cannes does so well: long lunches by the water, glamorous evenings, conversations that stretch late into the night, and the joy of gathering with friends who become family.
“Cannes has always felt incredibly special to me,” Channe says. “There is an energy there that is elegant, creative and full of possibility. It is the kind of place that makes you want to celebrate life.” Born from the spirit of the Riviera, Sip Channé was designed as more than a wine. The brand reflects Channe’s approach to entertaining and lifestyle: refined, joyful, healthy and social. It was created for aperitifs before dinner, long seaside lunches, sunset gatherings and celebrations that feel effortless.
Crafted with intention, Sip Channé contains no detectable sugar and low sulfites. In fact, there is more sugar in a single blueberry than in an entire bottle of Sip Channé, a reflection of Channe’s belief that celebration and wellness can exist together.
“Celebration should feel natural,” Channe says. “Sip Channé was created for those moments when people come together and everything just feels magical.”
48 Hours in Cannes
Check In: Hôtel Martinez
A Cannes itinerary with Channe begins at the Hôtel Martinez, one of the city’s most iconic addresses. Set along the Croisette, the legendary Art Deco hotel has long been synonymous with film festival glamour and Riviera hospitality. It is also having another cultural moment as one of the locations connected to the upcoming season of The White Lotus, adding to the property’s already storied reputation.
For Channe, the Martinez sets the tone for the trip. Cannes is a city that invites you to dress up, linger over lunch and stay open to wherever the day might lead.
Walk: La Croisette
From the hotel, the Croisette becomes the natural starting point. The palm-lined promenade is the heart of Cannes, where luxury boutiques, grand hotels, beach clubs and festival energy all come together.
During festival season and Cannes Lions, it becomes one of the most interesting people-watching destinations in the world, with filmmakers, fashion editors, brand founders, content creators, investors and celebrities all moving through the same sunlit stretch of the Riviera.
Lunch: The Conrad
Lunch is at the Conrad, where the Mediterranean provides the backdrop for the kind of afternoon that defines the South of France. A sunlit table beneath a crisp white umbrella overlooking the Mediterranean, lingering over fresh seafood, chilled Sip Channé and good conversations are exactly the moments Kavita lives for.
Afternoon: The Beach
By afternoon, the beach becomes the destination. The scene is classic Riviera: linen coverups, oversized sunglasses, raffia totes, bronzed skin and chilled bottles by the water.
Dinner: La Môme
Evening brings dinner at La Môme, one of Cannes’ most stylish and lively restaurants. Known for its Riviera atmosphere, Mediterranean menu and glamorous crowd, La Môme captures the social energy that makes Cannes so magnetic after dark. It is the kind of room where dinner can easily become the beginning of the night.
After Dark: Speakeasy
From there, the evening continues to “speakeasy”, one of those hidden Cannes spots that makes the city feel intimate despite its international spotlight. After the red carpets, brand events and crowded beach clubs, there is something especially appealing about a room that feels tucked away.
Morning: Tea and the Croisette
The next morning begins slowly, with tea, a walk along the Croisette and time to take in the sea. Cannes has a way of making even a short trip feel expansive. In 48 hours, the city can deliver a complete lifestyle experience.
Afternoon: Shopping
Before heading out, no Cannes itinerary is complete without a little time for the city’s world-class shopping. Channe recommends making time for a few favorite stops along the Croisette and nearby boutiques.
Cannes Essentials
For Channe, the key to Cannes is balancing glamour with ease. The city calls for polished pieces that can move from beach to lunch to dinner without feeling overdone.
Her essentials include a chic swimsuit, a linen coverup, oversized sunglasses, a great pair of sandals, a dress that works for dinner, and a few gold accessories that can elevate the entire look. A bottle of Sip Channé is, naturally, part of the experience.
By the end of 48 hours, Cannes has once again done what it does best. It has offered glamour, inspiration and a reminder that lifestyle is built through the moments we choose to celebrate.
For Kavita Channe, Cannes will always be more than a destination. It is the birthplace of Sip Channé, the city that helped shape the feeling behind the brand, and a place she returns to with gratitude, excitement and a glass ready to be raised.
