Updated posts 2026
The one thing that almost everyone has in common is being a kid and owning a bike. Imagine growing up to own a company that makes some of the most fantastic bicycles on the planet. It sounds like all fun and games. But of course, as CEO Piotr Nowocień can tell you, his work is anything but child’s play. He loves unique bikes and fast cars.
The successful entrepreneur has taken the industry by storm with his bespoke collection of bicycles that have become modes of transportation that overnight became collector items. Highly desired by the well-heeled to trendsetters, his Vivélo company is a trailblazing enterprise that shows no signs of slowing down. His handcrafted and customizable bicycles with colorful spokes and hand-sewn seats come as beach cruisers and chopper bikes that stand out even in a place that is as bright and whimsical as Miami.
“Our clients use bicycles as sports equipment and as a practical design gadget. Thanks to it we will make cycling popular even with people who have never thought about buying a bike before,” says the entrepreneur.
Miami turns out to be an unusually good proving ground for a brand like this. The terrain is flat, the weather permits riding year-round, and neighborhoods like Wynwood and South Beach put short distances between where people live, eat, and work. Add a visual culture where what you arrive on registers as much as what you wear, and a bicycle stops being merely transport. Few American cities combine all of those conditions, which is part of why a premium cruiser brand can take hold here in a way it might struggle to elsewhere.
With just having opened doors in a short period, his headquarters in the lively neighborhood of Wynwood in Miami have become a haven for bike lovers and those looking to get around town in a stylish way. His bikes are so desirable the business growth has only witnessed positive net profits in the last years. Despite a recession kicking in, people only keep kicking up kick stands and hopping on his bikes for the rest of their lives.
Launching in 2019, Nowocień was drawn to the work that started out as a fascinating hobby after attracting hundreds of like-minded clients and fans to his unique creations. From celebrities to locals, they deeply appreciate his creative vision for design and ingenuity for transportation. Innovative designs draw the likes of people like Kevin O’Leary of Shark Tank – who loves the bikes so much he bought ten and made a video about it.
“Every client can design their bike using an online configurator, and our team hand-assembles the bike in our headquarters located on Main Street in Wynwood,” states the businessman.
The world’s top hotels like The Setai, Mandarin Oriental, Waldorf Astora, and the Standard they have all been drawn to the company for their high quality and bespoke characteristics while several Miami residents applaud the premium bicycle brand for its trailblazing creations.
“The American market has enormous potential, but it is not easy. In a very tough market, full of cheaper bicycles made in China, I decided not to compete on price but to build the best quality cruiser bikes,” reflects Nowocień.
With so much developing, there is much more to come down the road.
“My plan is to make Vivélo the trendiest beach cruiser brand on the market. Make it impressive and lavish even among people who didn’t think about bicycles before. We even have customers who buy our bikes as decor even for their homes or offices because they are so unique.”
Now that’s smart business at any age. Get on your own bike today and check out the company at https://vivelo.com/
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