Legendary Academy Award winner Rita Moreno once said, “The best advice I ever got when I was starting out: Never give up. And I never did.” That basically sums up the life of Nancy Duitch.
Being a hard worker and dedicated leader would seem like character traits she was born with from the start. Perhaps they did percolate her cells from early on, but it was the sheer gusto she developed from the moment she began to crawl that made her stand out as different. There really are some who grace this earth that were simply born to lead.
The founder and CEO with over 30 years’ experience with her landmark business Sera Labs, Duitch has developed diverse business portfolios from start-up to public company level.
Overseeing state-of-the-art marketing and branding campaigns combined with running offices with worldwide dedication, she has helped generate over $3 billion in revenue for some of the most well-loved brands on the planet.
“We have attracted an amazing team that is executing on a laser focused strategy that differentiates us from our competitors,” states Duitch. “One of our greatest accomplishments, for which we are so proud of is our ability to ensure excellent customer service which is critical to our success. We listen to our customers and quickly fix any issues that are brought to our attention. This promotes loyalty, trust and in return a great reputation in the marketplace.”
Reflecting on what makes her have an impact on the beauty industry, Duitch is aware of the instrumental difference it makes by having a great team under your belt.
“We are fortunate to have leading scientists and formulators who are experts in developing patented topical and oral delivery systems allowing us to bring top quality products in the Wellness sector to the market. We are experts in creating brands that deliver solutions to everyday problems utilizing unique ingredients with cutting edge delivery technology for superior efficacy.”
Customers continue to return due to the superior quality of the products she oversees because they frankly work.
“Our reviews are fantastic and customer satisfaction is paramount to our success. We offer a subscription model for consumers who love the products and want them delivered monthly where we offer substantial savings. We have a saying in the company, “Love your customer and they love you back”.
And this is just the beginning for Duitch’s pipeline of power.
“The year 2023 will be our biggest growth year to date. We recently completed an asset sale in July 2022 of the pharmaceutical patents for $20 million,” the CEO states. “We are in the process of building the fundamentals of the company which should make 2023 a transformational year for the Company. We are changing the name of the Company to Avenir Wellness Solutions from Cure Pharmaceutical and continuing down the path of developing new patents and cutting-edge technologies in the Wellness sector. Due to our incubator strategy, we are now able to monetize our technologies through multiple revenue streams. We will be growing our DTC business as well as our wholesale and international distributions and have been working to license many of our current 15 patents to other companies.”
Just like Moreno, this CEO has never given up. What she has created is a demonstration of what hard work and determination can create. The future looks bright and full of everlasting beauty for this dynamic entrepreneur.
For more information visit:
www.seralabshealth.com and @theseralabs