• 2020 Ultimate Luxury Holiday Gift Guide
  • Activity
  • Art Basel Special Issue
  • Capital Corner
  • Cart
  • Checkout
  • Coming Soon
  • Fall 2021 Issue
  • Forgot Password
  • Groups
  • Holiday 2021
  • Home
  • Home 1
  • Impact Wealth Community
  • Impact Wealth Magazine
  • Issue Winter 2021 – Tim Draper
  • Issues
  • Members
  • Messages
  • My account
  • Press
  • Reset Password
  • Shop
  • Signup
  • Special Issue Steelpointe Yacht Show – 2021
  • Spring 2022 – The Trailblazers Issue
  • Spring Special 2021 Issue
  • Summer 2021 Issue
  • Summer 2022
  • ttest
  • User Profile
  • Winter 2021 Issue
  • Winter 2023 Issue
  • You are about to be redirected
Sunday, January 29, 2023
  • Login
  • Register
Sign up for Newsletter
Impact Wealth
  • Lifestyle
    • Health & Wellness
    • Fine Dining & Beverage
    • Fashion
    • Event Coverage
    • The Arts
  • Investing
    • Wealth
    • Retirement
    • Real Estate
    • Philanthropy
    • Family Office Trends
  • Impact Interviews
  • Subscribe Now
  • About Us
    • Press
  • Join Our Community
  • Sign up for Newsletter
No Result
View All Result
  • Lifestyle
    • Health & Wellness
    • Fine Dining & Beverage
    • Fashion
    • Event Coverage
    • The Arts
  • Investing
    • Wealth
    • Retirement
    • Real Estate
    • Philanthropy
    • Family Office Trends
  • Impact Interviews
  • Subscribe Now
  • About Us
    • Press
  • Join Our Community
  • Sign up for Newsletter
No Result
View All Result
Impact Wealth
No Result
View All Result
Sarah Austin, From Forbes “30 under 30” to Closing the Gender Gap in Tech

Shaping the Future of the Billion-Dollar NFT Business with Tripster Token

The Winter Show Opens in NYC to Benefit the East Side House Settlement

Sarah Austin, From Forbes “30 under 30” to Closing the Gender Gap in Tech

Editors by Editors
March 24, 2022
in Interviews
0

There’s no getting around it: The tech world has been (and continues to be) a male-dominated industry for a long time. According to Fortune, women in tech have a quit rate twice as high as men despite only making up 25% of the tech industry’s workforce. However, many female entrepreneurs and tech evangelists are fighting to close the gender gap and help advance women’s role in engineering. One of those leading the charge is Sarah Austin who is an advocate of young women pursuing STEM and business degrees in college.

Sarah Austin is recognized as a marketing executive in the digital finance sector, with demonstrated success as an entrepreneur and as an intrepreneur across major Silicon Valley companies. She held a leadership role as Senior Content Manager at Oracle Financial Services where she represented Oracle at the annual meetings and managed the creation of Oracle’s marketing content, as she served some of the largest banks in the world, as well as being the partner liaison to communications with the United Nations, World Economic Forum, Interpol, the World Bank, and the International Monetary Fund.

Prior to her leadership roles at Oracle, Austin was a Content Marketing Consultant at SAP, a German multinational software corporation which is one of the world’s leading producers of software for the management of business processes. In that position, Austin collaborated to produce strategy and content development for product and sales. She also contributed to the start of its inaugural SAP influencer department within SAP. Ms. Austin successfully led SAP partnerships with other content brands such as TechCrunch and Fitbit where she produced a data visualization for Disrupt or Ripple XRP’s partnership from 2016.

Austin’s distinguished career also included her leadership role in social media campaigns for Ford Motor Company, where she successfully handled the company’s CES content marketing campaign. Also in that capacity, she contributed content marketing surrounding a partnership with Microsoft Ford SYNC, which is now integrated as an important part of the Ford technology. She managed Ford’s press, webinar, events and marketing content. Significantly, Ms. Austin managed the entire press cycle overseeing Ogilvy, the primary advertising and branding agency. Austin also contributed to the marketing plan for the Ford Fiesta USA launch that outsold cars and resulted in substantial preorders and significant revenue for Ford. As a core contributor to this campaign, Austin was instrumental in winning the AdAge Magazine marketing campaign of the year.

After leaving the corporate world to aid her mother with a life-threatening illness, she returned to startups and joined four co-founders as the first marketing hire who single handedly built the content funnel to communicate with traders and investors at growth and scale that resulted in nearly $2 billion assets under management. Prior to Austin’s communication platform, very few traders and investors were aware of the presence of Kava. The Kava daily trading volume was only at $1.3 million. The native token of the Kava blockchain was trading at only $0.30 at that time. After Ms. Austin joined Kava as the Head of Content/Chief Marketing Officer, the platform had issued millions of dollars in USDX loans, with a concomitant growth of the Kava token of an impressive 500% to $5.50. Through Austin’s communication platform, the Kava token increased to $9.00, with a trading volume of $350 million a day. Austin’s success at the company was also reflected by her outstanding Chainlink Partnership Announcement, Integration, that integrated Chainlink in May 2020; the onboarding of Chainlink Price Reference Data technology onto the Kava blockchain has provided a valuable service to Kava’s users of its DeFi ecosystem including financial institutions; Austin’s outstanding partnership announcement, integration and content release catapulted the project to a new level of industry recognition. Kava was selected as one of Binance’s integration partners for the leading cryptocurrency exchange, with Binance being a critical investor and partner of Kava; Austin’s terrific integration campaign contributed to Kava’s successful debut on Binance.com as the first ever DeFi offering.

In an interview that Austin conducted with CZ, the CEO of Binance, and the communications platform campaign, she was granted approval by Binance PR to use the quote in a co-issued press release that successfully executed a PR campaign following the interview that went viral and resulted in adoption of the decentralized app. She went on to become a distinguished Speaker at the Binance DeFi Conference.

Austin contributed articles to Coin Market Cap and CoinTelegraph, and was interviewed and featured in a Forbes Magazine article and Vanity Fair Magazine called her “America’s Tweetheart.” She’s a contributor to Entrepreneur magazine to this day where she writes about NFTs and crypto. 

 

After graduating with a business degree from Dominican College of Theology and Philosophy she graduated on to John Hopkins University to become a certified data scientist where she learned to code in Python and R. She has not only been the winner of multiple recognitions like Forbes “30 under 30”, AdAge “Campaign of the year”, Sundance’s “Global Impact Award”, TechCrunch Disrupt grand prize and SAP “Hacker of the Year”. Also, she’s been sort of a pop star in the medium since early in her career as a local personality to a national reality TV show.

Sarah’s path to prominence started with TechCrunch when she launched “Party Crashers”, a tech podcast documenting her gatecrashing VC parties with a comediac slant. It was the TechCrunch platform that allowed her to become a well-known face among some of Silicon Valley’s elite. She would eventually beta test Popsnap in 2007, and rebrand to Pop17 at launch in partnership with Twitch and presented by Virgin America, Perkett PR and TechCrunch later in 2008. In partnership with Forbes magazine, Pop17 syndicated video journalism interview content to Forbes on Fox. She went on to syndicate Pop17 content to MTV.com.

Photo credit: Sarah Austin

Having established herself as a force to be reckoned with in the tech and media worlds, and as the original community contributor to Twitch, Sarah’s content and marketing skills would continue moving her forward in blockchain and social media. She would add names like Intel, Ford Motor Company, Viacom, Forbes, HP, SAP, Oracle, and Kava Labs to the list of companies she helped grow and launch new products by offering her expertise in crowd funding, social media, marketing, and multimedia content.

When Sarah joined Kava Labs’ founders, she brought more than 10 years of experience in the blockchain and fintech marketing industries to help them get their startup off the ground. The startup would come to raise over $2 billion in assets under management and launch 4 cryptocurrencies: KAVA, USDX, HARD; and SWP. This would further solidify her reputation for protocol integrations in the cryptocurrency sector, which she would use to continue her mission to empower women in the tech sector by hiring women and onboarding women into crypto and NFTs.

With this purpose in mind, Sarah would establish Coding FTW. This non-profit organization seeked to close the gender gap in the technology sector by providing scholarships that help advance women’s role in the industry. Sarah’s dissatisfaction with the status of the tech industry had already been made clear since her time as a blogger when she said:

“Having spent my formative years attending startup launch events and VC parties, I witnessed firsthand the gender divide in Silicon Valley.”

Photo credit: Michael O’Donell

Over the years Sarah noted an often overlooked sector of DeFi called venture yield used to invest into metaverse and gaming startups by way of NFTs. She joined efforts with Apollo Green to launch QGlobe, an accelerator that is helping metaverse and NFT games get off the ground via Initial Game Offering pre sales, as well as by providing marketing, development, and partnership assistance. 

She sees Web3 as an opportunity for female founders to access funding to their startups at a higher rate than would be available in Silicon Valley where funding rates are much lower for minorities and women. With the rise of crypto crowdfunding platforms female founders can reach a wider investor base that’s not solely concentrated in one geographic location like Silicon Valley. Sarah is Co-Founder of QGlobe, a dapp that offers strong holder offerings, (SHOs), an often overlooked utility within the Decentralized Finance (DeFi) sector.

While technology has the potential to change millions of lives for the better, Sarah believes that this will only be possible as long as there are people channeling their efforts with that objective in mind. As such, she is planning to make it possible for everyone to participate in this process, no matter the gender or background.

Tags: entrepreneurshipleadershipSarah Austintech
Previous Post

Shaping the Future of the Billion-Dollar NFT Business with Tripster Token

Next Post

The Winter Show Opens in NYC to Benefit the East Side House Settlement

Related Posts

The Art of Collecting Luxury- Art Moguls Drew Aaron & Hana Soukupova’s Ex-Pat Life in Mallorca 
Interviews

The Art of Collecting Luxury- Art Moguls Drew Aaron & Hana Soukupova’s Ex-Pat Life in Mallorca 

January 26, 2023
Nancy Zeckendorf –A Small Town Girl With Big City Dreams (Interview)
Culture

Nancy Zeckendorf –A Small Town Girl With Big City Dreams (Interview)

January 26, 2023
Tech and Real Estate Investor Robert Zangrillo on a Mission to Leverage AI to Evolve Humanity
Feature

Tech and Real Estate Investor Robert Zangrillo on a Mission to Leverage AI to Evolve Humanity

January 3, 2023
Family Office

David and Jackie Siegel on a Mission to Fight the Drug Epidemic and Save Thousands of Lives through Victoria’s Voice

October 12, 2022
Dubai Billionaire Finds the Secret to Health, Youth, and Age Reversal
Health & Wellness

Dubai Billionaire Finds the Secret to Health, Youth, and Age Reversal

October 11, 2022
Meet the Man Redefining Aesthetic Dentistry and Delivering Bespoke Veneers to the World’s Elite from New York to Dubai – Dr. Apa of Apa Aesthetics
Health & Wellness

Meet the Man Redefining Aesthetic Dentistry and Delivering Bespoke Veneers to the World’s Elite from New York to Dubai – Dr. Apa of Apa Aesthetics

October 11, 2022
Next Post
The Winter Show Opens in NYC to Benefit the East Side House Settlement

The Winter Show Opens in NYC to Benefit the East Side House Settlement

Categories

  • Beauty
  • Business
  • Culture
  • Events
  • Family Office
  • Fashion
  • Feature
  • Fine Dining & Beverage
  • Health & Wellness
  • Impact Investing
  • Interviews
  • Investing
  • Lifestyle
  • Philanthropy
  • Real Estate
  • Retirement
  • The Arts
  • Travel
  • Uncategorized
  • Wealth

© 2020 ImpactWealth

No Result
View All Result
  • Lifestyle
    • Health & Wellness
    • Fine Dining & Beverage
    • Fashion
    • Event Coverage
    • The Arts
  • Investing
    • Wealth
    • Retirement
    • Real Estate
    • Philanthropy
    • Family Office Trends
  • Impact Interviews
  • Subscribe Now
  • About Us
    • Press
  • Join Our Community
  • Sign up for Newsletter

© 2020 ImpactWealth

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In