When you’ve got a cosmetic range to bring to the market, your product packaging matters more than ever.
After all, you’re appealing on appearance to customers who care about appearance specifically. If something is off with the way you’ve labeled your products, they’re going to walk straight by.
And the same goes for any and all beauty brands. If it doesn’t look right, it’s just not going to secure you a loyal customer who loves your formulas, brushes, and sponges. Because of that, you need to work with a supplier who respects your brand image and vision.
You need to know that the products you’re going to ship out speak to your core values, your target customer, and provide the beauty experience you’ve sworn to provide.
If you can’t trust your supplier to package your cosmetics just right, you could waste a lot of time and money trying to secure your position in the market.
But if you’ve already mocked up your brand label, including your logo and font, as well as the right dimensions and sizing, what could really go wrong?
Common Errors Packaging Suppliers Make with Your Branding
Every supplier has the chance to make errors, but some are more common than others. And it’s these common ones that are the most frustrating to try and work with.
Of course, some can be prevented in advance, with a proper image mockup, file type, and transparency.
However, no brand owner is perfect – or has unlimited time on their hands. If your supplier can’t help bridge the gap, they’re not as reliable as you need them to be.
Hard to use image editors
Ever logged into a supplier’s software, where you’re meant to upload your branding materials, and had no idea how to even begin?
You wouldn’t be the only one! Hard to use image editors are the bane of a business owner’s graphic design efforts!
Having issues with dimensions/cutting off parts of the image
That’s another issue to contend with, no matter how clearly the company thinks they’ve outlined their image edges.
If there’s a chance the image may get cut off and/or blown out during printing, you’re likely to have to go back to the drawing board at least once.
Not letting you know about grammar and spelling issues
And finally, let’s imagine you made a typo on your branding.
If you thought the team would do everything they can to catch this mistake and let you know, there’s a chance you might end up feeling let down. Most teams will call to confirm, but it’s never sure.
How Cosmetic Packaging Now! is Different
Being aware of the potential errors a packaging supplier can make is important. If you know the risk, you can be on the lookout for signs that these errors are more likely to happen.
For example, no clarification on how the customization process works. Or spotting telltale image fixing red flags when uploading the image of your brand’s logo or label to the supplier’s in-house editor.
But we’re happy to see that Cosmetic Packaging Now! doesn’t showcase any of these problems from the offset. In fact, they seem to have quite the different, easy-use approach to making skincare packaging exactly to the way you want it.
They provide packaging customization all in one
They have a custom solution that lets you make tweaks to the containers you’re planning to customize later on. And we’re glad to see that these options are actually quite novel and in depth.
Indeed, you can get personalization choices like:
- In-mold coloring
- Exterior and interior spray embellishments
- Silk screening and heat transfer branding
And when it comes to your actual labeling, they have a full list of recommended labeling suppliers to turn to.
If you don’t know where to turn to get the best of the best for your product’s label and ingredient list, they’ll point you in the best direction.
The Benefits of Using Their Custom Packaging Service
We’ve got a couple we want to bring up here in the review, as we think they’re more than worth the value you get from the service they provide.
Amazing customization options
Like we’ve listed above, there are quite a few amazing customization options you can purchase without even needing to take your bottles, pumps, and jars anywhere else.
You don’t have to apply styling or coating yourself. You can get Cosmetic Packaging Now! to do it for you and send out your order with no more fuss on your end.
No minimum order quantity
That’s one of the best benefits we’ve ever seen when it comes to a cosmetic wholesaler that lets you customize your products ahead of time.
There’s no minimum order quantity (or MOQ) that means you have to buy a certain amount of items to even secure an order. You can get one at a time.
And when you can get one at a time, it’s much, much easier to experiment with your packaging – as well as far less expensive to fix errors when and/or if you notice them.
Cosmetic Packaging Now!: Are They a Good Supplier for You?
It’s definitely possible! They’re the kind of supplier that makes it easy to experiment with your formulas, ingredients lists, and every element of your packaging.
After all, with no MOQ you have to hit every time you place an order, you can buy one item at a time and see how it works.
And with such a customer-friendly approach to the ordering process, it only makes sense that their customization solutions would have the same level of depth and insight.
If you’re interested, make sure you fully consult their website for their catalogue range, branding options, and how these solutions really work. And they make that easy to do, with full guides on product use to read through when you need to.
All in all, we think Cosmetic Packaging Now! could be a good fit for your skincare brand’s supply chain.
