Designer Nicolas Bijan: Tech Meets Luxury in NB44 Line

Designer Nicolas Bijan is merging innovation with tradition to usher in a new era for fashion. Bijan’s clothing line NB44 is more than just another luxury menswear brand – instead, the innovative vision brings quality and tailored options right to the consumer’s doorstep with customized collection cases of handpicked full outfits styled for try-on right out of the box. The designer line will then coordinate returns directly with each member for any items they decide not to keep, communicating through an in-house app that uses customer data on purchases and returns to continually adjust personalized preferences for the next season’s delivery options.

The exclusive service is by-invitation only, with an extensive waitlist of over three thousand excited names to date since its inception. What does this typical clientele look like? According to Bijan, “The NB44 man commands respect – and by the way, he deserves it.”

With a strongly positive reception and a unique way of branding for the luxury menswear community, Nicolas Bijan’s latest venture is bound to continue to grow as a pillar of outstanding customer service in the fashion space. NB44 brings streamlined white glove concierge expectations, tailored upscale clothing design, and technological data-driven innovation together in an astoundingly seamless new way of presenting seasonal collections to luxury clientele. In addition to this step forward for the future of direct-to-consumer fashion collections, Bijan and NB44 are also cognizant of social causes in the community and actively foster the successful growth of upcoming athletes within the new generation with their NB44 Ambassador Program. The initiative’s most recently appointed ambassador faces for the philanthropic support program include NCAA Division I athlete Pasha Goodarzi, and young equestrian Carlos Hank Guerreiro.

Impact Wealth had the privilege to speak with Nicolas Bijan on his latest venture through NB44’s innovations, the future of luxury consumer goods, his own personal measures of success, and the daily challenges of balancing family life with a bustling brand.

Nicolas, thank you for taking time to speak with us! It’s a pleasure, and the concept of a personalized direct-to-doorstep luxury menswear line is so intriguing.

1. How did you get started with the innovative idea for NB44 as a luxury service, and what was the hardest part of that process for you?

My goal was to redefine luxury and develop a forward-thinking, innovative, and data-driven brand that represented today’s modern, dynamic world. Having a deep-rooted history in the luxury industry, I wanted to create something that aligned with the values and principles that resonated with me from a young age. The hardest part was ensuring that every aspect of the brand, from design to service, met the highest standards and stayed true to our core values. So far, I believe we’ve done an excellent job.

2. So, what are your top three words you’d use to describe the creative identity of NB44?

Dynamic, timeless, and thoughtful.

3. A waitlist of 3,000 people is impressive. How did you market your brand at the start to attract such an invested audience for the business?

From the very beginning, I tried to be very thoughtful about the way I grew NB44. I wanted to ensure that the promises I made could not only be fulfilled but surpassed. This is why we are so selective about the number of members we add to our community each season. As a result, interest among our members and potential members grew organically. Today, we are still committed to offering the most beautiful clothing designed to meet the unique preferences and needs of our members, whom we hope to serve for decades to come. Word of mouth and social media have been and will continue to be some of the most powerful and effective tools we use to connect with and grow our community.

4. How do you personally measure success for yourself, and for the brand as a business?

Success for me is seeing our members truly connect with the brand and feel part of our community. For the business, it’s about maintaining the highest standards of quality and service while continuing to innovate and grow sustainably, and building meaningful relationships with our members that will last for generations along the way.

5. That being said… What does a typical day in your life look like?

My day usually starts with a review of ongoing projects and design meetings. I spend a significant amount of time interacting with our team and members, ensuring that every detail of our service and products meets our standards. Evenings are often reserved for events or connecting with our community. That said, I’ve recently become a father of two, so spending time with my children and wife is the most fulfilling part of my day. Nothing brings me more joy than my children.

6. What sort of lifestyle is NB44 designed for? What does your usual clientele look like?

NB44 is designed for discerning individuals who value exclusivity, quality, and sustainability. Our membership community consists of dynamic, influential men who want to look and feel their best without being overly traditional or trendy. They appreciate the craftsmanship and innovation behind each piece and value the sense of community we offer. The NB44 man commands respect, and by the way, he deserves it.

7. I’m sure your current client list is impressive, considering the overwhelming interest and support the brand has seen so far. If you could see just one person wearing an NB44 look, who would it be?

There are so many that come to mind, both from the past and present, but right now I am very excited about dressing my personal friend, Miles Chamley-Watson, for his upcoming trip to the Paris Olympics where he will be representing the USA in Fencing. We’re all rooting for him and Team USA, hoping he brings home the gold!!

8. What’s your absolute favorite part about what you do?

My absolute favorite part of what I do is creating beautiful pieces that would otherwise never exist due to their unique specifications and the otherwise cost-prohibitive nature of these garments. It’s incredibly rewarding to see these pieces positively impact those who wear them. Additionally, seeing the community we’ve built come together through our collections or events like the annual 4/4 Party is immensely satisfying.

9. What’s next for NB44? Do you have any projects in the works that you can share with us?

We are looking to expand our design studios globally, offering more members the chance to experience our collections firsthand. We’re also exploring new sustainable materials and innovative designs to continue pushing the boundaries of luxury fashion. Additionally, we are working on collaborations with some incredible brands that I’ve always dreamed of partnering with.