In a sophisticated introduction to the American market, Novéra Skincare marked its United States debut with an exclusive launch event in Midtown Manhattan at Emanuel New York. The Canadian luxury skincare house, founded by Zeeshan Mohammed, unveiled its signature Gemstone Infusion face mist collection in a setting that reflects the brand’s refined philosophy and modern approach to skincare.
A Personal Origin Rooted in Care and Innovation
Novéra Skincare was not conceived in a traditional corporate environment. Instead, it emerged from a deeply personal experience. Founder Zeeshan “Zee” Mohammed was inspired to rethink skincare rituals after witnessing his young daughter struggle with eczema and develop a reluctance toward daily topical treatments.
This moment sparked a vision to create a product that would be gentle, effective, and emotionally uplifting. Rather than adding to the saturated market of creams and heavy formulations, Mohammed chose to reimagine the face mist as the centerpiece of a daily skincare ritual. The result is a collection that blends scientific precision with a sensory experience designed to feel effortless and luxurious.
The Gemstone Infusion Collection
At the heart of Novéra’s debut is its Gemstone Infusion collection, a line of clinically informed face mists that incorporate quartz-treated water alongside proven skincare actives. These include sodium hyaluronate for hydration, niacinamide for skin balance, and a stable form of vitamin C to enhance radiance and support overall skin health.
The collection features three distinct formulations. Rose Quartz is designed with a soft, elegant profile, Clear Quartz offers a more neutral approach, and Amethyst is a unisex, fragrance-free option tailored specifically for sensitive and reactive skin types. Each product reflects the brand’s commitment to combining natural inspiration with scientific integrity.
A Launch Venue Defined by Ultra-Niche Luxury
The choice of venue underscored Novéra’s positioning within the luxury beauty landscape. Located at 329 West 39th Street in Manhattan, Emanuel New York is widely regarded as a destination for discerning clients seeking highly curated and distinctive products.
The boutique, shaped by the creative vision of Victor dE Souza and Dustin Lujan, brings together niche fragrance houses, luxury skincare, and fashion-forward pieces. Known as “the home of ultra niche,” the space offers an intimate retail experience that aligns seamlessly with Novéra’s ethos of intentional beauty and elevated simplicity.
Emanuel New York also serves as the exclusive New York City home of City Rhythm perfumes, further reinforcing its reputation as a hub for connoisseurs of scent and style.
A Modern Approach to Skincare Rituals
Novéra’s philosophy centers on the belief that effective skincare should not require compromise. Each formula is designed to deliver visible results while maintaining a lightweight, non-invasive application. The brand promotes its face mists as a ten-second ritual that hydrates, balances, and refreshes the skin without friction, heaviness, or irritation.
All products are vegan, cruelty-free, alcohol-free, and Halal certified, and they are manufactured in Canada under strict quality standards. Notably, the brand excludes more than 1,800 ingredients, emphasizing transparency and safety alongside performance.
This approach reflects a broader shift in the luxury skincare market, where consumers increasingly seek products that combine efficacy with ethical considerations and ease of use.
An Intimate Gathering of Industry Figures
The Manhattan launch event brought together a select group of industry insiders and creative leaders. Among the notable attendees were Zeeshan Mohammed, Victor dE Souza, and Dustin Lujan, whose presence highlighted the collaborative spirit behind the evening.
The event offered guests an opportunity to experience the collection firsthand while engaging with the brand’s story and philosophy in a setting that emphasized both exclusivity and authenticity.
Looking Ahead for Novéra in the U.S. Market
With its official entry into the United States, Novéra Skincare positions itself at the intersection of innovation, luxury, and mindful formulation. The brand’s focus on simplifying skincare rituals while maintaining high-performance standards sets it apart in a competitive market.
As consumer preferences continue to evolve toward products that deliver both results and experience, Novéra’s gemstone-infused approach offers a distinctive perspective. Its debut in Manhattan signals the beginning of what may become a significant presence within the American luxury beauty landscape.
About Novéra Skincare
Novéra Skincare is a Canadian luxury skincare house founded in 2025 by Zeeshan “Zee” Mohammed. Inspired by a personal family experience, the brand focuses on creating gentle yet effective skincare solutions that elevate everyday routines. Its Gemstone Infusion face mist collection combines quartz-treated water with clinically studied ingredients such as hyaluronic acid, niacinamide, and vitamin C. Every formula is vegan, cruelty-free, Halal certified, alcohol-free, and made in Canada.
About Emanuel New York
Emanuel New York is a luxury boutique located in Midtown Manhattan, offering a curated selection of niche fragrance, beauty, skincare, clothing, and accessories. Guided by the vision of Victor dE Souza and Dustin Lujan, the store has established itself as a destination for clients seeking a highly personalized and fashion-forward retail experience.
