Ever notice how every new skincare brand seems to launch with a glowing vitamin C serum or a trendy niacinamide booster? There’s a reason for that! Serums are one of the highest-margin products in beauty, and demand keeps climbing each year.
If you’re searching for the top private label serum suppliers, you’re likely looking for a reliable partner who can help you create products that stand out without breaking the bank.
This guide compares the top-rated suppliers, breaks down their strengths, and helps you choose the right fit based on quality, customization, MOQs, and fulfillment.
Whether you want clean formulas, luxury-grade activities, fast turnaround, or zero-inventory options, you’ll find the perfect match below.
Top 5 Private Label Serum Suppliers: Side-by-Side Comparison
Your choice of private label partner can determine whether your serum line thrives or struggles. Below is a quick comparison to help you see how these companies differ at a glance before we dive into detailed reviews.
| Supplier | MOQ | Customization | Product Range | Turnaround | Best For |
| Supliful | No MOQ for 150+ products | Private label branding | Wellness + skincare serums | Fast | New brands, low-risk launches |
| Selfnamed | Low MOQ | Label + packaging | Clean formulas, EU-made serums | Moderate | Eco-conscious European brands |
| Blanka | Low MOQ | White-label branding | Basic skincare serums | Moderate | Beginners wanting an easy setup |
| Trilogy Laboratories | Moderate MOQ | Custom formulation | Clinical-grade serums | Varies | Brands needing scientific formulations |
| Vitelle Labs | Mid to high MOQ | Full customization | Luxury skincare serums | Varies | Premium, spa-grade skincare brands |
Top Reviewed Private Label Serum Brands
When it comes to launching your own serum line, not all suppliers are created equal. Reviews from brand owners and industry experts show clear differences in quality, fulfillment speed, customization, and user-friendliness.
Here’s a quick look at the top performers:
- Supliful (4.9/5): Fast, flexible fulfillment
- Trilogy Laboratories (4.7/5): Clinical-grade formulations
- Selfnamed (4.6/5): Eco-focused EU formulas
- Vitelle Labs (4.6/5): Luxury skincare expertise
- Blanka (4.5/5): Beginner-friendly branding
Top Recommended Private Label Serum Partner
Supliful stands out for its fast fulfillment, flexible opportunities, and zero-inventory model.
With beginner-friendly tools, automated dropshipping, and high-quality serum formulations, it makes launching your own brand simple and risk-free.
Supliful – Zero-Inventory, Ready-to-Ship Serums
Launching a serum line within your private label skincare brand is easier when your supplier handles inventory, fulfillment, and logistics.
Supliful streamlines the process with automated dropshipping, low-risk private-label options, and a growing catalog of trending serum formulations.
It’s ideal for brands looking to launch quickly without the usual overhead.
Performance Snapshot
- MOQ & Accessibility (5/5): Zero-inventory model, easy startup
- Fulfillment Speed (4.9/5): Fast production and shipping
- Serum Quality (4.9/5): Trend-driven, active-rich formulations
- Branding Options (4.7/5): Simple, customizable private-label setup
- Platform Usability (4.8/5): Intuitive dashboard and automation
Key Features
- Automated dropshipping and fulfillment
- No MOQ for 150+ products for fast launches
- Private-label branding options
- Wide selection of skincare and wellness serums
- Easy-to-use online dashboard for order management
- Trend-focused, science-backed formulations
Selfnamed – Sustainable, Clean-Label Serums
Selfnamed specializes in eco-friendly, European-made serums with clean formulations. It’s ideal for brands that want environmentally conscious products without compromising on efficacy.
With low MOQs and thoughtfully designed packaging options, Selfnamed makes it easier for startups to offer sustainable skincare that appeals to modern consumers.
Performance Snapshot
- Sustainability (4.7/5): Eco-conscious ingredients and packaging
- Customization (4.6/5): Label and packaging options available
- Product Quality (4.6/5): EU-made, active-rich serums
- Fulfillment Speed (4.5/5): Reliable, moderate turnaround
- Beginner-Friendly (4.5/5): Simple ordering and onboarding
Key Features
- EU-made, clean-label serum formulations
- Low minimum order quantities
- Eco-friendly packaging and materials
- Private-label branding options
- Reliable fulfillment and shipping
- Focus on sustainable, trendy ingredients
Blanka – Simple, Ready-to-Brand Serums
Blanka focuses on making private-label skincare accessible for beginners. With low MOQs and pre-formulated serums, it removes much of the guesswork for first-time brand owners.
The platform emphasizes easy branding, straightforward packaging options, and quick setup so you can bring your serum to market without complications.
Performance Snapshot
- Ease of Use (4.6/5): Beginner-friendly setup
- MOQ (4.5/5): Low minimum order quantities
- Serum Quality (4.5/5): Reliable, pre-formulated options
- Branding Options (4.4/5): Simple label customization
- Fulfillment (4.4/5): Moderate turnaround
Key Features
- Pre-formulated, market-ready serums
- Low MOQs ideal for new brands
- Easy private-label branding and packaging
- Quick, beginner-friendly onboarding process
- Reliable fulfillment and order tracking
- Focus on popular, trending ingredients
Trilogy Laboratories – Science-Backed Serum Solutions
Trilogy Laboratories specializes in clinical-grade, research-backed serum formulations. Perfect for brands that prioritize efficacy and ingredient transparency, Trilogy offers a range of advanced actives and custom formulation options.
Their focus on scientific rigor makes them a trusted choice for professional skincare lines.
Performance Snapshot
- Formulation Quality (4.7/5): Clinical-grade, lab-tested serums
- Customization (4.6/5): Extensive formulation flexibility
- Regulatory Compliance (4.6/5): Meets EU & US standards
- Fulfillment (4.6/5): Reliable, moderate turnaround
- Brand Support (4.5/5): Guidance on formulation & labeling
Key Features
- Custom, clinical-grade serum formulations
- Extensive active ingredient library
- Compliance with industry regulations
- Labeling and packaging assistance
- Moderate MOQs for serious brands
- Ideal for professional or medical skincare lines
Vitelle Labs – Premium, Spa-Grade Serums
Vitelle Labs focuses on luxury skincare brands, offering high-end, spa-quality serums with rich active formulations.
Perfect for entrepreneurs targeting the premium market, Vitelle provides full customization, elegant packaging options, and a curated selection of luxury ingredients to help your brand stand out.
Performance Snapshot
- Product Quality (4.7/5): Premium, spa-grade formulations
- Customization (4.6/5): Full label and formula options
- Packaging (4.7/5): Luxury design and finishes
- Fulfillment (4.5/5): Reliable, moderate turnaround
- Brand Support (4.6/5): Guidance for high-end launches
Key Features
- Full customization of serum formulas
- High-quality, luxury-grade ingredients
- Premium packaging and labeling options
- Moderate MOQs suitable for premium brands
- Reliable fulfillment and shipping
- Ideal for spa or boutique skincare lines
How to Choose the Best Serum Supplier
Choosing the right serum supplier can make all the difference in launching a successful skincare brand. Here are the key factors to consider before committing:
1. Minimum Order Quantity (MOQ)
Some suppliers require large orders, which can be risky for new brands. Look for low or no MOQ options if you’re testing the market or want flexibility.
2. Customization Options
Check whether the supplier allows label and packaging customization. Full control over branding ensures your products stand out.
3. Product Quality
Research the ingredients, certifications, and formulation standards. Clinical-grade or trend-driven active serums can attract more customers.
4. Fulfillment & Shipping
Fast, reliable fulfillment matters, especially if you want to meet customer expectations and scale quickly. Consider automated dropshipping if you don’t want to manage inventory.
5. Pricing & Value
Compare prices against features offered. The cheapest option isn’t always the best; focus on suppliers that balance quality, service, and cost.
6. Brand Support & Guidance
Some suppliers provide marketing resources, formulation advice, or onboarding help. This can save time and improve product launch success.
Ready to Launch Your Serum Brand?
Launching a private-label serum line doesn’t have to be complicated or risky. Each supplier above offers unique strengths, whether it’s eco-friendly formulas, clinical-grade actives, beginner-friendly setups, or luxury spa-quality serums.
For most new and growing skincare brands, Supliful stands out as the easiest way to start. With fast fulfillment, automated dropshipping, and beginner-friendly private-label tools, it allows you to focus on branding and sales instead of inventory and logistics.
Ready to take the next step? Start exploring your options and see how Supliful and the other top suppliers can help bring your serum line to life.
