2026 Update:
As of 2026, Simon Guobadia’s net worth stands at $42 million, reflecting continued strength in his petroleum logistics holdings, selective real estate appreciation, and sustained equity in SIMCOL Group. While his public profile has cooled following his divorce from Porsha Williams, Guobadia has remained active behind the scenes—streamlining operations, reducing media exposure, and refocusing on long-term asset growth. In 2026, his wealth is anchored less in visibility and more in disciplined ownership, positioning him as a quiet but resilient force in Atlanta’s Nigerian-American business community.
An entrepreneur, investor, and philanthropist, Simon Guobadia’s net worth in 2025 is estimated to be around $40 million. While much of the public knows him through pop culture, his fortune was built through years of strategic investments in energy, entertainment, and hospitality.
In this article, we’ll break down his wealth, business ventures, lifestyle, and how Simon Guobadia became one of the most talked-about Nigerian-American businessmen in Atlanta.
Quick Facts: Simon Guobadia Biography
| Attribute | Details |
|---|---|
| Full Name | Simon Iyore Guobadia |
| Date of Birth | June 2, 1964 |
| Age | 61 (as of 2025) |
| Nationality | Nigerian-American |
| Occupation | Entrepreneur, Investor, Executive Producer |
| Net Worth (2025) | ~$40 million |
| Education | University of the District of Columbia (BBA, Accounting) |
| Business Ventures | SIMCOL Group, SIMCOL Petroleum, restaurant chains |
| Known For | Marriage to Porsha Williams, TV appearances |
| Marital Status | Divorced (formerly married to Porsha Williams) |
| Residency | Atlanta, Georgia |
| Social Media | Instagram: @iamsimonguobadia |
Simon Guobadia Net Worth in 2025: The Breakdown
Simon Guobadia’s net worth is estimated at $40 million as of 2025. His wealth has been accumulated primarily through his role as CEO and founder of SIMCOL Group, a petroleum supply and logistics company based in Atlanta.
Here’s a rough breakdown of how he built and maintains his wealth:
Business Ventures
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SIMCOL Group – The cornerstone of his wealth, operating in oil and gas.
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SIMCOL Petroleum Limited Company – Specialized in fuel delivery and petroleum distribution.
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Hospitality Investments – Simon has invested in and owned several restaurants, lounges, and clubs in the Atlanta area over the past decade.
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Film & TV Executive Producer – Has funded and executive-produced a number of small-budget films, contributing to brand and visibility more than raw profit.
Real Estate
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Owns multiple properties in Atlanta, reportedly valued in the multi-million dollar range.
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Famously gifted Porsha Williams with a $1.25 million Rolls-Royce and reportedly owned a $7 million mansion during their time together.
Other Assets
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Luxury vehicles including Bentley, Ferrari, and Rolls-Royce.
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Art, jewelry, and designer fashion collections.
Early Life and Education
Born in Nigeria, Simon Guobadia immigrated to the United States in his youth. He attended the University of the District of Columbia, where he earned a Bachelor of Business Administration in Accounting.
He began his career in corporate America, working for accounting firms before shifting into entrepreneurship. His professional foundation in finance helped him transition effectively into energy and logistics.
SIMCOL: The Foundation of His Wealth
In 2007, Simon founded SIMCOL Group, a fuel supply and logistics company serving the Southeastern United States. Through smart contracts, vendor relationships, and scalable operations, SIMCOL became a high-margin business in a low-margin industry.
SIMCOL quickly expanded from local fuel deliveries to becoming a player in wholesale petroleum distribution, fueling everything from commercial fleets to municipal vehicles.
The company’s revenues are reportedly in the tens of millions annually, and although Simon has stepped back from day-to-day management, he retains equity in the company.
Entertainment Ventures: Reality TV & Film
Simon’s name became familiar to a broader audience thanks to his romance with Porsha Williams, which was featured on The Real Housewives of Atlanta. He even appeared in a limited capacity on Bravo.
But his interests in media run deeper:
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He’s credited as an executive producer on a number of independent films, including Jail Dogs and Ken Ford Live from the Buckhead Theater.
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His TV presence dramatically increased his social media following and business exposure.
Lifestyle & Personal Spending
Despite his polished, professional exterior, Simon is not shy about enjoying his wealth. Here’s a glimpse of his luxury lifestyle:
| Category | Estimated Annual Spend |
|---|---|
| Luxury Vehicles | ~$500,000+ (fleet includes Rolls-Royce, Bentley) |
| Real Estate | ~$7–10 million (combined holdings) |
| Travel & Vacations | ~$250,000 (frequent international travel) |
| Fashion & Jewelry | ~$100,000+ annually |
Simon’s wealth affords him private chefs, stylists, and high-end wellness services, but his life is not without drama—especially when it comes to relationships.
High-Profile Relationship with Porsha Williams
Simon’s name hit mainstream media in 2021 when his engagement (and later marriage) to Porsha Williams was announced—only a month after his divorce from her then co-star’s friend, Falynn Pina.
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The couple married in 2022 in a lavish, multi-day ceremony featuring traditional Nigerian and American customs.
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Their relationship brought massive attention, boosting both of their brands.
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In 2024, the couple confirmed divorce proceedings, citing irreconcilable differences.
While headlines focused on the drama, Simon remained committed to his business empire and continued sharing motivational content on social media.
Social Media Influence
Simon has crafted a highly curated presence on Instagram (@iamsimonguobadia), where he shares:
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Business insights
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Health and wellness routines
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Luxury lifestyle snippets
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Philosophical thoughts and motivational content
He’s garnered a following of fans who appreciate both his wealth and his transparency.
Philanthropy and Values
Simon has spoken about his desire to give back, particularly to Nigeria and underserved communities in the U.S.
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He supports education initiatives, especially around financial literacy.
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He has funded local school programs and health awareness campaigns.
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Advocates for African representation in global entrepreneurship.
While his philanthropic efforts may not be as well-publicized, they’re quietly woven into his long-term legacy goals.
Final Thoughts: What’s Next for Simon Guobadia?
Simon Guobadia’s net worth of $40 million in 2025 reflects a mix of traditional business success, modern brand-building, and high-profile relationships. But unlike many who fade into the background after a burst of fame, Simon continues to pivot, evolve, and build.
He represents a unique hybrid of old-school business fundamentals and new-age visibility—a businessman who knows the value of a TV appearance just as much as a fuel contract.
With continued investments in real estate, media, and global expansion, Simon’s fortune—and his influence—are likely to grow in the coming years.
Also read: Katt Williams Net Worth and Biography: A Comedic Genius with Financial Success
FAQs: Simon Guobadia Net Worth & Life
Q: What is Simon Guobadia’s net worth in 2025?
A: Approximately $40 million.
Q: How did Simon Guobadia make his money?
A: Through his petroleum logistics company (SIMCOL), hospitality ventures, real estate, and entertainment production.
Q: Was Simon Guobadia on The Real Housewives of Atlanta?
A: Yes, through his relationship and marriage to Porsha Williams.
Q: Is Simon Guobadia still married to Porsha Williams?
A: No, they filed for divorce in 2024.
Q: What companies does Simon Guobadia own?
A: SIMCOL Group, SIMCOL Petroleum, and previously several hospitality businesses in Atlanta.
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