Like Netflix adapting from DVDs to online streaming, Freepik shows that established businesses can adapt not only to changing customer preferences, but to new technology.
Freepik started off as a stock media platform, but has recently become an all-in-one creative suite for media generation. It serves over 700,000 creative teams around the world with its AI Video Generator and image editing.
The platform takes a hybrid approach to using leading models and its own proprietary models. The likes of Google Veo 3, Kling AI, MiniMax, Runway, Luma AI, PixVerse, and Hunyuan are all available for video creation, for example. So whether you’re creating viral social media memes or professional marketing materials, Freepik AI has come from nowhere to become a leading choice.
Key features and model selection
Freepik AI Video Generator supports both text-to-video and image-to-video creation. This means you have the choice to either describe the scene in words, or upload images as an aid to bounce off.
A popular option is Google Veo, which delivers the most professional results with lifelike footage. This has been weaponized by ad campaign managers. Kling AI offers more versions, from the base Standard model for rapid conceptualization to Kling 2.0 with incredible motion physics accuracy. MiniMax is for the control freaks who want precise camera movements and character consistency.
For more specific needs, Runway Gen 4 is a less popular option but does well in rapid conceptualization, while Luma AI is for high-quality coverage shots. PixVerse lets you experiment with different styles like cyberpunk and anime, making it popular for enthusiasts, while Hunyuan’s Scene Cuts feature creates multiple scenes from one generation.
The platform also enhances videos with tools, and you can add AI-generated sound effects. Most popular of all is the natural-sounding voiceovers that can be generated in multiple languages – this is ideal for YouTubers. In fact, Freepik AI Voice Generator is vital for video content creators who don’t want the costs (or have the skill) to narrate videos.
Pricing and commercial usage
Individual plans start at £4.50/month, while team plans cost £19.50/month. It’s worth remembering that Freepik flexes its stock content expertise, giving premium subscribers free rein to a bunch of full commercial license assets.
Users fully own rights to their AI-generated content – you’re free to monetize. Everything generated is private by default, and enterprise customers receive legal indemnification.
The platform works very well for social media content and product demonstrations. It manages to attend to both serious B2B usage, and ludicrous enthusiast usage. Importantly, it supports various formats ideal for Instagram, YouTube and TikTok, and the ability to maintain character consistency across clips makes it extremely valuable.
Generation speeds vary significantly between models, with generally the higher quality models like Kling taking longer. But, this just means you have to make good strategic decisions – don’t opt for the best by default each time.
Freepik’s AI Video Generator does a great job of consolidating multiple powerful models into one streamlined interface. It’s not the only service to do this, certainly, but it benefits from its old business model – users have access to millions of stock assets. For creators looking for b-roll footage, there’s no place better.
