An exclusive Miami debut blending art and engineering.
At The Concours Club in Miami, we were onsite to witness the reveal of the Vittori Turbio, a limited-run hybrid hypercar that redefines what Italian design can mean in the 21st century. In a setting known for its precision and privacy, the unveiling brought together the quiet energy of high-performance engineering and the artistry of Italian craftsmanship — a fusion of legacy and innovation that captured the attention of collectors and design purists alike.
For those who follow the evolution of luxury mobility, the Turbio is more than a car; it is the embodiment of a philosophy. With roots in both America and Italy, Vittori represents a new generation of automakers blending old-world design sensibilities with modern technology and artificial intelligence. The debut, described by company founder and CEO Carlos Cruz as a “dream built on emotion and control,” revealed a concept that feels closer to sculpture than machinery.
A New Language of Luxury Mobility
Founded by brothers Carlos and Armando Cruz — Vittori’s CEO and Head of Operations respectively — the company bridges the worlds of innovation and tradition. “We didn’t want to make another supercar,” Carlos Cruz explains. “We wanted to build something that feels like flight, like sculpture, like power at your fingertips.”
That statement reflects more than ambition. In an industry often defined by speed and performance metrics, Vittori seeks to reclaim the human connection at the center of driving. The Turbio’s debut model, designed in collaboration with the legendary Italian design house Pininfarina, was conceived as a running concept — the first step toward a fully realized production version expected to begin deliveries in 2027.
Designed in Collaboration with Pininfarina
To understand why this partnership matters, one must consider the legacy behind Pininfarina. Known for its timeless silhouettes for Ferrari, Maserati, and Alfa Romeo, the Turin-based design house has shaped the visual language of speed for nearly a century. For Vittori, collaborating with Pininfarina wasn’t merely about aesthetics; it was about aligning with a design philosophy rooted in proportion, purity, and emotion.
“Partnering with Vittori on a new vision for the hypercar market embodies one of the essential traits of Pininfarina,” said Giuseppe Bonollo, Senior Vice President of Mobility at Pininfarina. “For decades, we have transformed pure design exercises into industrial realities. Supporting Vittori in its mission is a natural continuation of that legacy.”
The result is a car that feels both timeless and forward-looking. Its clean, aerodynamic surfaces and active rear wing are as much about art as performance. Every curve and intake is intentional — a dialogue between form and function that continues Italy’s tradition of beauty built on purpose.
Power, Precision, and Emotion
At the heart of the Turbio is the Orion V12 engine, developed in partnership with Italtecnica, the Turin-based engineering firm founded by former Ferrari powertrain designer Claudio Lombardi. Forged as a tribute to Formula 1 heritage, Orion delivers both high-revving power and efficiency — a modern marvel that meets today’s environmental standards without losing the visceral intensity that defines a true driver’s car.
Vittori’s proprietary hybrid system complements the V12, using advanced aerodynamics and additive manufacturing technologies, including 3D printing with titanium and aluminum, to reduce weight and maximize performance. The result is a balance of strength, elegance, and technical precision rarely achieved in production vehicles.
Yet, what sets the Turbio apart is not only its engineering, but its restraint. Inside, analog controls replace digital overload. Every switch and dial is intentionally placed to reconnect the driver with the sensation of control — a quiet rebellion against the screen-saturated era of modern design.
The Investment in Emotion
For collectors, the Turbio is not merely a vehicle but a statement of philosophy — an acquisition that blends art, motion, and exclusivity. With only 50 units planned for production and a projected price around $2.5 million, the car is positioned among the most exclusive hypercars ever conceived.
Beyond numbers, the Turbio represents a growing trend among high-net-worth individuals: investing in pieces that carry emotional and cultural capital. The new generation of collectors is not only purchasing cars or yachts, but also ideas — visions of craftsmanship and sustainability that reflect their values.
In this sense, Vittori’s emergence signals a broader shift in the luxury market: from ownership to alignment, from possession to participation. The Turbio is a product of technology, but its message is unmistakably human.
A New Italian Renaissance
In Miami, where design, wealth, and cultural capital converge, the launch of the Turbio feels perfectly timed. It connects to the city’s evolving identity as a global hub for art, architecture, and innovation. From the sleek lines of supercars to the clean geometry of contemporary design, Miami has become a place where collectors look for meaning in motion.
The Turbio fits naturally into that landscape — not as a status symbol, but as a new chapter in the story of Italian excellence. Crafted in Italy and revealed in Miami, it embodies the dialogue between legacy and progress, artistry and engineering, beauty and purpose.
As the automotive world watches Vittori’s next moves, one thing is clear: this is not the rebirth of performance. It’s the evolution of emotion.
Learn more about the Vittorio Turbio.
Stay tuned for Impact Wealth Magazine’s upcoming coverage of Art Basel Miami Beach, Design Miami, and other Miami Art Week events — where craftsmanship, design, and luxury converge for the discerning collector.
