For ultra-high-net-worth travelers, luxury skincare is no longer confined to flagship boutiques in Geneva, Paris, or New York. From Feb 1 through May 31, 202, one of the world’s most revered skincare houses is redefining seasonal wellness in Florida—quietly, precisely, and with unmistakable authority.
Swiss luxury brand La Prairie has made its highly anticipated return to the U.S. resort circuit with an exclusive winter–spring Facial Suites residency at the St. Regis Bal Harbour Resort, bringing its signature blend of science, craftsmanship, and discretion to South Florida at the most strategic moment of the year.
Why Florida—and Why Now
Winter and early spring represent a critical window for advanced skincare. Reduced sun exposure, controlled climates, and slower travel rhythms allow for more intensive treatments with optimal recovery, making the season ideal for collagen stimulation, skin renewal, and long-term correction.
Florida—particularly Bal Harbour—has emerged as the preferred winter base for UHNW individuals seeking warmth without overexposure. By establishing a seasonal presence here, La Prairie effectively bridges European skincare rigor with American resort luxury, offering clients access to world-class treatments without transatlantic travel.
This marks La Prairie’s first seasonal spa presence in Miami, following its successful Aspen residency—an intentional expansion that aligns with the migration patterns of global wealth.
Inside the La Prairie Facial Suites
Housed within the St. Regis Spa, La Prairie’s Facial Suites are designed as private sanctuaries, not high-traffic spa rooms. Each experience emphasizes personalization, discretion, and visible results—hallmarks of the brand’s Swiss heritage.
Signature offerings include:
- La Prairie Signature Personalized Facial
A highly customized ritual guided by in-depth skin analysis and curated selections from La Prairie’s most prestigious collections. The treatment focuses on collagen stimulation, elasticity, and radiance—delivering immediate refinement with long-term benefits. - White Caviar Phenomenal Glass Skin Facial
One of the brand’s most sought-after treatments, combining advanced anti-aging molecules with cryotherapy, lymphatic drainage, and optional LED and ultrasonic technologies to achieve La Prairie’s signature “glass skin” finish.
Each protocol reflects the brand’s philosophy: skincare as precision performance, not indulgence alone.
A Launch That Signaled More Than a Pop-Up
The residency officially debuted with an invitation-only cocktail party on February 4, hosted at the St. Regis Bal Harbour. The intimate evening drew beauty insiders, luxury tastemakers, and hospitality leaders—offering an early look at the Facial Suites in a setting that felt both celebratory and discreet.
Champagne flowed, conversations lingered, and guests previewed the treatments that are now positioning Bal Harbour as a seasonal skincare destination for those who expect the best—quietly.
For Impact Wealth’s audience, moments like these are telling. They signal not just a launch, but access to a global luxury ecosystem that follows its clients wherever they winter.
Redefining Seasonal Luxury Skincare
La Prairie’s Florida residency reflects a broader shift in UHNW wellness: toward limited-time, destination-specific experiences that merge brand heritage with lifestyle convenience. Rather than asking clients to seek out luxury skincare, La Prairie brings it directly to where they live, travel, and restore.
For winter and spring 2026, that destination is Bal Harbour—where Swiss precision now meets oceanfront serenity.
In an era where time, discretion, and performance define true luxury, La Prairie’s seasonal presence in Florida represents more than a spa collaboration—it’s a strategic evolution of luxury skincare.
For UHNW travelers planning their winter and spring calendars, the message is clear: world-class skincare has followed the sun.
Reservations for the La Prairie Facial Suites are available through The Spa at St. Regis Bal Harbour for a limited time through May 31 2026 by calling 305 993 0700
Instagram: @laprairie
