In a celebration of speed, luxury, and cinematic storytelling, IWC Schaffhausen hosted an exclusive rooftop soirée at Fabel in Miami’s vibrant Wynwood district ahead of the 2025 Miami Grand Prix. The prestigious event brought together icons from both the real and fictional worlds of Formula 1®, creating a captivating crossover between the racetrack and the silver screen.
Guests were treated to a compelling on-stage conversation featuring Mercedes-AMG PETRONAS Formula One™ Team Principal Toto Wolff, driver George Russell, producer Jerry Bruckheimer, and actresses Kerry Condon and Simone Ashley—stars of the upcoming Apple Original Films and Warner Bros. Pictures release F1. The conversation was moderated by renowned Formula 1 commentator Immy Barclay, with a surprise appearance by Günther Steiner.
The star-studded evening underscored IWC’s deep alignment with innovation and storytelling. Guests explored the new APXGP watch collection, including limited editions like the Ingenieur Automatic 40 and the Pilot’s Watch Chronograph 41 APXGP, inspired by timepieces featured in the film. The exclusive launch underscores IWC’s commitment to blending high-performance engineering with cinematic culture.
More than just a glamorous affair, the event spotlighted IWC’s strategic partnership with both the Mercedes-AMG PETRONAS Formula One™ Team and the entertainment world, showcasing a bold convergence of precision, performance, and luxury.
Set to release globally in June 2025, F1 stars Brad Pitt, Damson Idris, Kerry Condon, Tobias Menzies, Kim Bodnia, and Javier Bardem, and promises to redefine motorsport cinema.
