These two don’t always fit together. Whenever someone hears about corporate events, something dull like formal PowerPoint presentations, and awkward talks show up.
However, this is a good chance to prove everyone wrong with a solid corporate event video production.
The strategy, planning, shooting style, and editing creativity can make the content interesting. That way, if your target group sees your video, they’ll have the urge to interact with it.
More views mean higher chances of–
You’re just some strategies away!
So, let’s raise the bar on what an eventful corporate event can look like.
Visual content is a super powerful tool.
One study has revealed that–
YouTube videos have a positive influence on brand awareness. [Source: Bircu-journal]
This shows the efficiency of such materials. It’s the same for corporate event videos.
Such programs help–
All these make the audience connect with you. Eventually, it helps build brand awareness.
Corporate event video productions are the lead magnets.
These event videos can effectively attract potential clients. Right after sharing your video online, the elements and hype reach a wider audience.
The more humans view your event, the more potential leads you gather.
That way, such content converts visitors into customers.
Besides generating new leads, event videos help strengthen relationships with older customers.
Empower the sales team with this.
Corporate videos don’t always have to focus on the company. They can show success stories and voices from true customers shared during events.
These key highlights help address customer pain points and show them how they care about people. This eventually helps boost sales.
A solid plan makes future processes simpler.
Align your video goals with sales objectives. List all the questions and goals you have.
Then, narrow them down to specifics.
Ask yourself what you exactly want in the corporate event video. Is it to–
Clear goals help guide your decisions on what to shoot and how to present it.
No matter what you convey, the message has to be straightforward. Moreover, specify the tone, style, and other content elements.
Events can go long. Not everything in the program needs to make it into the final file.
Jot down the event highlights that deliver value. This includes–
It’s not just a collection of random clips.
You may have a live video. However, it’s the logical flow and dynamic story that make a good event video production.
That’s why, you need to draft and craft an intriguing narrative.
A storyboard can help you structure the video for storytelling. There–
It’s wise to incorporate testimonials and success stories.
Because it’s the content customers and brand milestones that sell better. So, make sure the storyboard focuses on–
Real stories build trust— and your business needs that for sales growth.
Let’s get to filming.
Just going live won’t do much. You need to capture fine moments and have the winning footage.
For this, invest in good-quality cameras, lighting setups, microphones, and tripods. If you’re not ready to purchase, consider production equipment hire options to access professional-grade tools without the upfront costs.
Good equipment reflects professionalism. If you don’t want to DIY, consider a reliable corporate video production house like LocalEyes. They’ll handle that.
Working with the pros brings different benefits. They help save time and offer high-production quality.
The videographer captures premium footage while ensuring the angles and moments are spot on. They bring out the best in visuals that align with your brand.
The team also ensures the lighting is perfect and the mics subdue unwanted noises.
They also take both candid and staged shots to blend them in the edit and provide a dynamic video.
The post gives it a good shape.
Start with an elimination method. After shooting the event, you may have the live stream file and lots of footage.
Try to keep the content shorter.
Experts say that,
“Videos up to 2 minutes long get tons of engagement.” [Source: EDDL]
This is also the average attention span of most viewers.
So, target for an engaging length– usually under 3 to 5 minutes.
Use creative graphics and music. This can add a different flair to the content. However, don’t let them overshadow your message.
Finally, end the corporate content with a clear CTA.
When optimizing post-production and ensuring engagement, integrating personalized video solutions can make your content stand out. Platforms like Idomoo enable brands to deliver next-generation, interactive experiences with customized videos for each viewer. This approach not only boosts viewer retention and engagement but also maximizes ROI by directly addressing individual customer needs within event footage. The use of such advanced personalization tools has helped leading organizations achieve measurable sales growth through event-driven campaigns.
Prompt viewers to do something like–
The CTA should feel natural.
Don’t just stop at the final content and share it once.
If you want positive results, use it across various platforms–
Each channel favors a different content length and style. So, repurpose the corporate event video as per what works best for the platform.
For instance—
All these help boost engagement, visibility, and SEO ranking.
Shows how many viewers are watching and reacting to your event content. It measures views, likes, and interactions.
Heavy engagement means numerous audiences are watching.
Number of leads and customers you gained through your event video. It tracks the attendees who took action like signing up for future events.
The more, the better.
Focus on how long viewers stay tuned in.
It analyzes how many viewers watched your corporate event video till the end. It helps you assess how engaging the content is.
The longer the humans stay engaged, the better.
Monitor the total number of views for event recordings and content. It indicates the reach of your event video and the number of people who watched it.
More views mean your content is working well.
Amount of visitors to your company websites and profiles who clicked the ‘play’ button. It checks the percentage of viewers who clicked on the content.
The more clicks, the better.
Assessing how frequently event highlights or content are shared.
Social sharing across multi-platforms leads to more views. More likes, shares, and interactions in your corporate event video mean it’s effectively reaching people.
This increases the chances of conversions and sales growth.
Having no structure can bring chaos.
A project without a plan makes your video lack focus and fails to earn its purpose. This happens when you don’t define and clarify your goals.
Solution
Try SMART goals. It’s an efficient technique short for Specific, Measurable, Achievable, Relevant, and Time-bound. Such methods help guide all planning steps.
Poor quality can hurt your brand image.
Lack of production quality typically means– pixelated images, shaky footage, or low-quality sound. This can make the best corporate event look unprofessional.
It creates a bad impression and lower engagement.
Solution
Hire a professional videographer. Use high-quality equipment. Invest in a good tripod and lavalier microphone.
Test all the equipment before the event. This helps avoid technical glitches.
Details are good but TMI isn’t a nice thing.
Trying to stuff lots of information can make your video overwhelming and boring. For instance–
It increases confusion and people leave it mid-way.
So, you don’t engage viewers with details. Instead, you risk losing them.
Solution
Keep it concise. Focus on the key message. Add the most impactful moments.
Documentation of SilkRoad’s 4-day user conference with photo and video coverage, customer interviews, and highlight reels.
Purpose
SilkRoad needed media coverage to showcase their event and boost marketing.
Method
The hired production house, i.e. MCP conducted strategy sessions.
They arrived early for setup and built a 4-person team to document sessions, create highlight reels, capture B-roll, update headshots, and record customer interviews.
Result
$2 million in revenue
Stonesoft used a zombie-themed marketing campaign and event video to increase leads and brand visibility. The event happened in 2011.
Purpose
To stand out at a third-party event. To engage attendees, and generate leads and revenue.
Method
They had a marketing and video production team that designed a zombie-themed campaign. It included video marketing, event promotions, a prize incentive, email marketing, and themed event materials.
Result
384 unique leads and $1.2+ million revenue
To enjoy several benefits.
Video production makes the most of corporate events and brings several perks to businesses like–
Such content has a direct impact on sales.
The event video boosts awareness, generates leads, and converts viewers that eventually work to drive sales.
Here are some tips you need for corporate video production–
Expect around $3,000 to $10,000.
The price of corporate videos may vary based on the scope, video length, and intricacies.
Try to add these to your corporate event video–
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