Sara Fernstrom is a successful female founder in the entertainment and consumer product industry who co-founded and serves as the chief executive officer of Blisser. Fernstrom is passionate about creating, growing and sustaining a brand that will drive positive change in the world. Which is why she created Blisser, a digital platform that allows consumers to connect with celebrities, musicians, writers, athletes, entrepreneurs, industry thought and global leaders via personalized messages and videos. Users can purchase messages that teach, entertain and inspire with the added benefit of knowing that the profits are being donated directly to a charity of the talent’s choice. Sara coined the term “blisser” which is someone who enables absolute joy by changing the world. Fernstrom hope’s that Blisser will ignite a movement with the goal of celebrating the very best in arts and entertainment while affecting important changes on the global stage. Blisser allows users to create brand recognition for individual influencers and corporations wanting to have direct access to the impact that Elite Iconic talent, athletes, celebrities and sought after entrepreneurs provide in social media content. This is a huge and bold move for the talent and users to really connect for specific corporate branding goals and philanthropy.
Fernstrom has a proven track record of success with a list of accomplishments including spending ten years as a talent agent for some of the most beloved celebrities in business at CAA and UTA, two years at NBC Universal, four years as CEO of Lyft Brands Group where she gained invaluable operational and global business experience resulting in leading the team to grow revenue by 500% in just a few years, and expansion into 80+ countries, and two years as Co-CEO of publicly listed Swedish fashion brand Odd Molly. This is the story of how she became a leading disruptor in the technology space and how Blisser was born.
Sara graduated with a Bachelor of Science from Berkeley College in International Business, Management, and Administration, and began her career at NBC Universal in the Page Program. As part of the program, she rotated across different divisions within NBC Universal, including CNBC, the Today Show, and The Tonight Show, as well as working in public relations and marketing for Focus Features, Universal Pictures, and the Digital Distribution division. When the Page Program ended, Sara joined CAA, one of the leading talent agencies in the US. and within two years, she was promoted to an agent. During this time, she learned the ins and outs of the entertainment industry and gained an inside look into Hollywood. As her career advanced, Sara was responsible for corporate development, acquisitions, new digital ventures, and licensing for iconic celebrities, leading digital influencers, award-winning fashion brands, multinational retailers, and cutting-edge companies and succeeded in this highly competitive industry that accepts only 1.5 percent of total applicants.
During the pandemic, Sara relocated to her native Sweden and took the time to reconnect and figure out how to combine her passion for philanthropy and change with her knowledge and expertise of technology and the entertainment industry. She wanted to utilize all of her expertise and contacts to create a platform that will be a catalyst for change by providing consumers with instant access to the world’s leading talent.
There are so many resources out there for budding content creators. And if a person plays the game right, they can eventually build their own brand around what they are creating. On the other end of the spectrum, many industry leaders who may have already been in the limelight, are using social media and content creation to have a closer and more personal engagement with their fans. Blisser is a platform that allows a curated selection of celebrities, athletes, and talent to be rediscovered in social media to draw a new fan base back them that increases their social media presence and boost their new career opportunities. Today, there are an estimated over 200 million content creators out there, with about two million considering themselves professional creators and the best in the world.
While other companies are also tapping into the opportunities of the creator economy by creating private platforms, beyond social media, Blisser is revolutionary. At face value, it’s an online platform that connects people with incredible icons around the world. But here’s how it works: If you want advice, inspiration or personal messaging from a celebrity, entrepreneur, or another person you really admire, you can purchase it in the form of video content. Then, Blisser donates a percentage of profits to a charity of the influencer’s choice. The Blisser team is passionate about myriad issues, from helping to combat the terrible and looming impacts of climate change, to making diversity and inclusion a worldwide standard, to fixing a broken education system. Many of the talent we work with donate their proceeds to charity.
Blisser connects users on a personal level with iconic talent and impactful world leaders, to unite them for the greater good. What sets Blisser apart as a disruptor in the industry is their cutting-edge AI technology that enables users to connect with premier talent in a way that no one has ever experienced before as well as the company’s values. Sara calls Blisser “entertainment with a conscience.” From climate change to healthcare, poverty, and education, people will truly be able to make a real difference while celebrating the very best in arts and entertainment. Blisser will enable users to change the world and create an everlasting impact through personal messages that entertain, inspire and learn.
“Meeting the best in the world in any field has always been a luxury reserved for the few. At Blisser, we’re democratizing access so that everyone can get access, learn from the best while driving donations to important charities. Receiving personalized advice, learning from the best in a safe and empowering space is the fastest way to get an answer, gain inspiration or solve a problem and this is what Blisser is offering, ” – Sara Fernstrom
Capital Raise
To be part of this promising venture, Blisser is raising $16.5 Million in growth capital through lead investor Athlon Family Office who has acquired a 35% equity share with a IRR of 52.5% to investors, pre valuation of $7.1M. The raise will be in two phases: Phase I is $5 Million by end of 4Q 2022 and $11.5M by the end of 4Q 2023. The expansion allows Blisser to contract with more engaging talent, IT and digital programmers and developers and a massive marketing campaign for influencer, talent, and corporations for brand building. Building out a subscription platform that will robustly maximize user content and corporate branding. This is the best time for investors to invest into companies like Blisser. The proof of concept and the platform’s growth potential is evidenced with their current revenue stream. This working platform would employ a capital injection to grow and realize its full potential.
