In a world where fast fashion and trend cycles dominate, Nicky Hilton is choosing depth over decoration. Her latest venture, Theo Grace, is a personalized jewelry brand rooted in legacy, emotion, and timeless style. Co-founded in 2025 and named after her daughters, Theodora and Lily-Grace, the brand is poised to reshape how we think about modern heirlooms.
Impact Wealth sat down with the style icon, businesswoman, and mother of two to talk about the inspiration behind Theo Grace, what entrepreneurship looks like in this next chapter of her life, and the importance of building a business with heart.
Impact Wealth: Congratulations on the launch of Theo Grace! What inspired you to create this jewelry brand?
Nicky Hilton: Thank you! Theo Grace came from a very personal place. I’ve always loved gifting, especially when it’s sentimental or symbolic. I was looking for keepsake pieces that marked important moments—like the birth of my daughters or wedding anniversaries—and couldn’t find what I envisioned. So I decided to create it. Jewelry is so much more than decoration; it’s a wearable reminder of the people and memories we cherish.
IW: How would you describe the Theo Grace aesthetic?
NH: Timeless, feminine, and meaningful. I love classic designs—pieces that won’t go out of style—but I also wanted them to feel special and unique. Whether it’s a charm bracelet with your children’s names or a locket holding a photo of a loved one, these pieces are designed to hold emotional weight.
IW: You’ve had a long career in fashion. How does designing jewelry compare to previous collaborations?
NH: It’s more personal and more immersive. In past projects, I was a creative partner. With Theo Grace, I’m also a founder, which means I’m involved in every aspect—from design to messaging to packaging. It’s a much deeper connection. Every piece we create has my heart in it.
IW: What role does legacy play in the brand?
NH: A huge role. I named the brand after my daughters, Theodora and Lily-Grace, so it feels like a living tribute to them. I want Theo Grace to be something they can look back on with pride. Jewelry is often passed down from generation to generation, and I hope these pieces become part of people’s legacies.
IW: How do you define success in this phase of your entrepreneurial journey?
NH: For me, success is creating something that connects with people. I love hearing stories about why someone chose a piece—what it means to them, who they’re giving it to. It’s about building a brand that has emotional value and lasting impact.
IW: What advice do you have for women looking to start their own brand?
NH: Start with what you love. Passion is everything—it fuels you during the hard times and helps you connect with your audience authentically. Be patient, ask questions, seek mentorship, and don’t be afraid to take risks. And always lead with intention. Consumers today value brands that stand for something.
IW: You’ve mentioned possibly expanding into other categories. What’s next for Theo Grace?
NH: Right now, the focus is on growing the jewelry line. But I do see potential for expanding into home or lifestyle products that also celebrate personal storytelling. Whatever we do next will have the same foundation—emotion, meaning, and timeless design.
IW: Lastly, what do you hope your daughters learn from seeing you build this brand?
NH: I hope they see that it’s possible to build something beautiful when you combine creativity, intention, and hard work. Theo Grace is about honoring life’s most meaningful moments—and that starts with them.
Explore the full Theo Grace collection at www.theograce.com
