Marketing

Working with Mobile Traffic in Affiliate Marketing

More than 70% of online gamblers play using smartphones and tablets, making mobile devices dominant in traffic. In contrast, desktop-focused strategies miss more than half of potential conversions in today’s landscape. Pari Match optimizes the mobile experience, specifically for the audience of partners, ensuring smooth registration and gameplay across all devices. Understanding mobile user behavior and technical requirements separates successful mobile affiliates from struggling desktop holdouts.

Mobile-First Design and Optimization

Responsive design adapts layouts fluidly into any screen size automatically. Content reflows without the requirement of horizontal scrolling or zooming. Touch-friendly buttons are a minimum 44×44 pixels in size for correct tapping. Mobile-optimized sites will rank topmost in Google’s mobile-first indexing.

Page speed becomes critical on mobile networks with variable bandwidth. Compress images aggressively without quality loss using the WebP format. Lazy loading defers off-screen images until the user scrolls. Every second of load time costs 7% of the conversion rate on mobile.

Simplified navigation reduces friction on smaller screens.

Hamburger menu keeps options cleanly consolidated;
Sticky header keeps CTA accessible while scrolling;
Prominent search function that assists in navigation:
Minimal form fields reduce typing burden.

Vertical video content matches the natural mobile viewing orientation. TikTok-style short-form videos fit within the user’s scrolling behavior. Portrait mode fills the screen entirely with slots gameplay footage. Platform-native formats perform better than repurposed desktop content.

Progressive Web Apps narrow the gap between the web and native apps. PWA installs to the home screen without an app store approval process. Push notifications re-engage users just like native applications. Offline functionality maintains access during connectivity issues.

Mobile Traffic Sources and Acquisition

Social media dominates user acquisition strategies for mobile. Instagram and Facebook ads reach users in a natural context of browsing. TikTok captures younger demographics with its video-first content. In-feed native ads fit perfectly with the content on the platform.

In-app advertising via game and utility apps: Gaming app interstitials during transitions between levels; rewarded video allows in-app currency to be earned for time watched. Gaming audiences also significantly overlap with those interested in gambling.

Mobile-specific ad networks specialize in app traffic:

Google AdMob for Android app inventory;
Apple Search Ads for iOS App Store visibility;
Unity Ads in mobile game environments;
Incubi for programmatic mobile display.

SMS marketing sends messages right to the cell phone. Open rates are high, way above those of email. It’s easy to opt in using short codes from an ad or landing page. Must comply with TCPA and local regulations.

Location-based targeting: In relevant contexts, the users are reached. Sports venue geo-fencing during events. Proximity marketing in areas with a high interest in gambling. Mobile location data empowers hyper-local campaigns.

Hillary Latos

Hillary Latos is the Editor-in-Chief and Co-Founder of Impact Wealth Magazine. She brings over a decade of experience in media and brand strategy, served as Editor & Chief of Resident Magazine, contributing writer for BlackBook and has worked extensively across editorial, event curation, and partnerships with top-tier global brands. Hillary has an MBA from University of Southern California, and graduated New York University.