Why Your Digital Footprint Could Undermine Your Financial Footprint

It’s important for anyone to be aware of their digital footprint. With data brokers becoming more sophisticated and pervasive, it’s getting easier for the personal information we leave online to be collected, aggregated, and used in ways we don’t expect. 

But for individuals with a high net worth – or building a high net worth – the stakes are even higher. The last thing you want is for your financial footprint to be undermined by your digital one, so it’s your job to take action and do everything possible to ensure your finances are safe. 

So how can you do this? There are many practical ways, from learning how to make your number private to deleting your personal information from online databases. But to understand how to effectively protect your financial footprint, it’s first important to consider why your digital footprint could undermine it in the first place.

The Data Problem in 2025

For a long time now, data brokers have been collecting and selling personal information with little oversight, and, as mentioned previously, the situation is getting worse, not better. 

The way in which they do this is by scraping data from our digital interactions, essentially tracking every move we make online and compiling it into comprehensive profiles that reveal personal information, including financial activity and even your personal phone number. 

These profiles are then bought and sold, often without our knowledge or consent, creating a source of information that can be exploited for targeted scams. One of the scams in question? Financial fraud. 

Because these profiles often contain personal and financial information, scammers can easily craft highly targeted attacks that appear legitimate – such as phishing emails or fake investment opportunities – but are designed to trick individuals into revealing sensitive information or transferring money. Some even carry out identity fraud, using the information in these profiles to open new credit accounts and make unauthorised purchases in a victim’s name. 

In any case, the digital footprint you’re leaving behind can be manipulated and warped into a way to impact your financial footprint, making it more important than ever for you to take control.

How to Take Control of Your Digital Footprint

In terms of how you can take control, it’s all about limiting the amount of personal information that is publicly accessible. One of the ways to do this is to make your phone number unsearchable, removing it from sites such as people search platforms and other data brokers. 

By doing this, you’re cutting off a key channel that scammers and identity thieves use to target you, making it far harder for them to craft convincing phishing attempts or gain access to your financial accounts. 

Beyond this, you can opt out of data brokers entirely, ensuring that any information that is out there is minimised. As mentioned before, it’s not just your phone number that’s at stake, it’s everything from your home address, email, financial details, and even connections to family or business contracts. 

By removing as much of this information as you can, it becomes far harder for scammers to exploit your profile, which ultimately reduces the risk of these attacks and gives you greater control over your personal security. 

There are many other strategies you can implement – including tightening your social media privacy settings, using strong and unique passwords, and enabling multi-factor authentication – but the point is, so long as you’re aware of your digital footprint and the impact it can have, the power is in your hands to take control and stop it from being a problem.