Three Wealthiest College Football Programs in America

College football is more than a game—it’s big business. The most successful programs combine on-field dominance, historical prestige, and financial prowess to rise above the competition. However, it may come as somewhat of a surprise to hear that the team that emerged as champions in 2025 wasn’t one of the five richest schools in the country.

 

That, of course, was the Ohio State Buckeyes. They entered the postseason as the eighth seed but managed to knock off some high-ranked outfits to emerge victorious. They beat the undefeated number-one seed Oregon Ducks in the quarterfinals before going on to secure victory against the big-spending Texas Longhorns in the semifinals. In the National Championship Game, they outclassed the Notre Dame Fighting Irish thanks to a stellar display from MVP quarterback Will Howard.

 

Now, the bookies make the newly minted champions the favorites to successfully retain their crown next season. The latest odds compared on Oddschecker price the Buckeyes as the +600 frontrunner, narrowly ahead of the Longhorns (+650) and the Georgia Bulldogs (+700). But which far wealthier schools did they outlast to become champions? Well, here are the richest in the league.

Texas

The Texas Longhorns top the list, boasting an estimated value of $139 million. This juggernaut’s wealth stems from robust alumni donations, unmatched merchandising successes, and the revenue juggernaut that is the SEC.

 

Their home, Darrell K Royal-Texas Memorial Stadium, is a mecca of the college game and can host well over 100,000 fans, with countless millions generated from ticket sales, VIP suites, and concessions. Additionally, the Longhorn Network – a television contract with ESPN – is a critical income stream, while their iconic burnt orange merchandise is a powerhouse in national sales, ensuring steady cash flow year-round.

 

Texas has consistently been a breeding ground for elite talent. Legends like Earl Campbell and Vince Young have cemented the program’s reputation, while quarterback Quinn Ewers continued the tradition in 2024, posting a stellar season by guiding the Longhorns to an 11-1 record and a berth in the SEC Championship. But despite his work last season, he wasn’t able to lead the Longhorns to the championship, and their wait to stand on the top step of the podium now extends into a 21st year.

Notre Dame

Notre Dame’s $117 million valuation can largely be attributed to its independent status, which allows it to retain full control of its revenue streams, most notably its exclusive NBC broadcast contract, which ensures national exposure and millions in media rights. Alumni donations and gate revenue from historic Notre Dame Stadium also swell their coffers. The “Fighting Irish” brand, a symbol woven into American sports culture, drives a bucket load of merchandise sales as well.

 

The Irish have a rich tradition of producing iconic players, from one of the greatest quarterbacks that’s ever lived, Joe Montana, to Tim Brown. Their 2024 squad was headlined by a breakout season from running back Audric Estimé, who powered the team to crucial victories against USC and Navy and ultimately a spot in the National Championship. Ultimately, that would end in defeat, but they will certainly be throwing money around next season to attempt to go one step further and end the campaign as the college football kings.

Alabama

At $110 million, Alabama remains a gold standard in college football finances, with much of its success stemming from the dynasty created by Nick Saban’s dynasty. The iconic former coach has now left the program, retiring and instead joining Pat McAfee on ESPN rather than running a program, but his legacy certainly lives on.

 

The Crimson Tide also thrives on its centralized position in SEC football, leveraging huge income from massive TV deals and bowl game payouts. Bryant-Denny Stadium has hundreds of modern suites and skyboxes, putting the team in a position to pull in millions each game day.

 

The school’s legacy is synonymous with producing NFL-ready talent. From Derrick Henry to Tua Tagovailoa, the conveyor belt of stars remains unparalleled. In fact, newly minted Super Bowl champion Jalen Hurts spent two years with the school before jumping ship to Oklahoma following his embarrassing substitution out of the 2017 championship game in favor of the aforementioned Tua.

 

Bama had a dismal time of it in 2024, and their 9-3 record represents a stark contrast to what the team enjoyed under Saban. They will be hoping that this isn’t a sign of things to come in the post-dynasty era.