The Rise of Quiet Luxury – VistaJet Celebrates 20 Years

In the ever-evolving world of luxury travel, trends shift as quickly as seasons change. Yet, through it all, VistaJet has remained a constant, continuing to set the standard for luxury aviation as they celebrate two decades of making dreams take flight. Far from being just a jet service, VistaJet has pioneered the art of experiential travel, offering members access to some of the world’s most remarkable and exclusive destinations.

This year, as the brand marks its 20th anniversary, VistaJet is inviting members to explore new horizons through VistaJet Private World, their exclusive collection of immersive adventures that cater to the rising desire for “quiet luxury.”

“High net worth travelers are prioritizing privacy, exclusivity, and a genuine connection to places over hyped destinations and over-the-top offerings,” says Matteo Atti, VistaJet’s Chief Marketing Officer. “With our Private World partners network, we’re providing VistaJet Members with unparalleled access to some of the world’s most remarkable places and people, while ensuring every detail is curated to their individual preferences. Providing a simple solution, to enjoy travel with time and quiet, means every moment is absorbed and treasured. For life.”

The Shift Towards Quiet Luxury

Gone are the days of flashy displays of wealth. Today’s affluent travelers are increasingly opting for experiences that offer a deeper connection to the places they visit—without sacrificing comfort or style. This shift has been particularly prominent post-pandemic, as the definition of luxury continues to evolve. According to a recent McKinsey & Company report, luxury travel demand is expected to grow faster than any other segment in the tourism and hospitality industry. The increase is fueled not only by the rising number of individuals globally with net worths between $1 million and $30 million but also by a large base of aspiring luxury travelers whose wealth ranges between $100,000 and $1 million.

A notable 35% of luxury travelers now fall within the aspiring luxury category, demonstrating that luxury travel is no longer exclusive to the ultra-wealthy. This group of travelers is more willing to spend a larger share of their wealth on upscale travel, with a particular focus on unique, authentic experiences. “Luxury means different things to travelers at different wealth levels,” the McKinsey report notes, highlighting that many travelers prioritize privacy, exclusivity, and personalized service.

VistaJet invites its members to explore new horizons through VistaJet Private World, their exclusive collection of immersive adventures that reflect the growing demand for “quiet luxury.” This shift is particularly pronounced among ultrahigh-net-worth individuals (UHNWIs), those with more than $30 million in assets. According to the McKinsey report, UHNWIs now prefer quiet luxury with personalized service—seeking out remote, private destinations accessible via private airports or helipads and featuring tailored experiences available nowhere else.

This rise has led companies like VistaJet to offer a more nuanced approach to luxury travel.

Curated Experiences for the Modern Luxury Traveler

To celebrate its 20-year milestone, VistaJet introduced a series of standout Private World experiences designed to elevate the concept of quiet luxury. These excursions go beyond traditional travel, offering members the chance to immerse themselves in local cultures, wildlife, and the natural beauty of some of the most remote corners of the globe.

• Luxury Cacao Experience in Ecuador: For chocoholics and culinary explorers alike, VistaJet offers an exclusive journey into the Amazon Rainforest to uncover the secrets of the world’s finest cacao. Guests will explore lush plantations, learning how indigenous communities have mastered the art of cacao cultivation. The experience is capped off with a private tasting at Toak, one of the world’s most renowned producers of luxury chocolate. This rare opportunity to savor one of the Amazon’s most precious gifts is a true celebration of Ecuador’s rich cultural heritage.

• Helicopter Safari in Mozambique: Whale watching takes on a whole new perspective as VistaJet members embark on a private helicopter safari over Mozambique’s stunning Bazaruto Archipelago. Witness the majesty of humpback whales as they migrate along the East African coast, guided by scientists from the Bazaruto Center for Scientific Studies. This intimate encounter with nature—complete with panoramic views of the Indian Ocean—is a breathtaking experience like no other.

• Botswana Safari with Belmond: Adventure seekers can step into the wild with a luxury safari in Botswana’s Okavango Delta, where VistaJet members will stay at two of Belmond’s eco-friendly lodges. Eagle Island Lodge offers high-ceilinged, light-filled tented rooms with private plunge pools, while Savute Elephant Lodge provides a front-row seat to wildlife from a private viewing hide. Whether gliding silently past hippos in a traditional canoe or watching elephants from the lodge, this safari is a rare opportunity to see nature in its purest form.

• Private Champagne Dinner in France: For those who appreciate the finer things in life, VistaJet’s exclusive experience at Billecart-Salmon in Mareuil-sur-Aÿ is not to be missed. Hosted by Mathieu Roland Billecart, the seventh-generation CEO of the esteemed Champagne house, members will enjoy a private tour of the estate and cellars, followed by an intimate dinner paired with the house’s finest vintages. This experience, rich in history and elegance, is a celebration of French savoir-faire and craftsmanship.

• The Bridge Classic Car Exhibition in New York: Car enthusiasts can join fellow collectors at the prestigious Bridge event in Bridgehampton, New York. Held at the site of the historic Bridgehampton Race Circuit, this invitation-only exhibition showcases some of the most iconic classic cars in the world, offering VistaJet members an exclusive opportunity to celebrate automotive design and innovation in a setting steeped in racing history.

 

Celebrating Two Decades of Innovation and Discovery

As VistaJet celebrates 20 years of shaping the luxury aviation landscape, the brand remains focused on the future. The expansion of Private World is just the beginning, with more curated experiences on the horizon that promise to push the boundaries of quiet luxury.