contextual targeting

How Marketing Leaders Are Preparing for the Post-Cookie Future

For years, cookies have quietly powered much of the digital marketing machine, tracking user behavior, retargeting ads, and personalizing experiences…

56 years ago

The Invisible Jedis of Advertising: Who Controls Your Mobile Feed from Behind the Scenes?

You're scrolling through your favorite app — maybe a game, a news site, or a productivity tool. All seems completely…

56 years ago