Business

Elevating Coffee to Royalty: Jackie Siegel’s Queen of Versailles Coffee

In the world of luxury, a new name has ascended the ranks of the ultra-premium coffee industry: Queen of Versailles Coffee. Heralded by television personality, Victoria’s Voice philanthropist, and Westgate Resorts entrepreneur Jackie Siegel, Queen of Versailles Coffee has emerged as a forerunner for connoisseur-quality coffee and espresso, touting an impressive 87 points by the Specialty Coffee Association. Alongside decades of dedicated entrepreneurship, Siegel’s name also carries with it the accolades of the award-winning 2012 documentary, “The Queen of Versailles.”

To craft Queen of Versailles Coffee, Siegel partnered with brand collaborators Michael Glovaski—a veteran of the creative direction and branding world—and Italian restaurateur and Coffee Master, Matteo Drocco. Glovaski, a successful entrepreneur himself, brings a fresh perspective to the brand, working with Siegel and Drocco to source and shape Queen of Versailles Coffee from the ground-up.

Queen of Versailles Coffee offers a selection of coffee varieties, with a particular focus on the Geisha variety for their luxurious Volcanic Select Limited Reserve Roast, alongside the brand’s Ultra-Premium Espresso. While Arabica and Robusta are widely recognized for their unique attributes, it is the Geisha variety that truly sets Queen of Versailles Coffee apart, offering a delicate and warm flavor palate. Geisha beans are known for their distinctive floral, jasmine, and bergamot notes combined with a delicate, tea-like body, providing a unique coffee experience which promises to be a sensory delight.

Beyond her business ventures, Siegel’s commitment to making a difference is evident in her philanthropic work. As the leader of Victoria’s Voice Foundation, Siegel is dedicated to solving America’s opioid epidemic. This commitment extends to her coffee brand, which is not just about providing a superior coffee experience, but about making every cup a singular journey of taste and aroma, whose proceeds also extend toward building the Guatemalan economy for indigenous farmers in the coffee’s home region of Acatenango.

For Siegel, sustainability is a fundamental value of Queen of Versailles Coffee, as noted in the brand’s commitment to ethical sourcing and farming practices at Acatenango Finca. Siegel’s dedication to creating a product that not only tastes exceptional, but also contributes positively to the environment and the communities involved in its production, is one of the reasons why the taste quality of Queen of Versailles Coffee is equally matched by its mission.

With Queen of Versailles Coffee, Siegel is bringing an unmatched level of luxury to the coffee industry,crafting an experience that offers an escape into a world of elegance and luxury with every can. The brand caters to the needs of modern coffee drinkers, while still upholding the tenets of true luxury from an era gone by.

At its heart, Queen of Versailles Coffee showcases Siegel’s status as a multihyphenate hero of the entrepreneurial landscape—a dedicated philanthropist, businesswoman and coffee aficionado. With her passion and dedication woven into the very fabric of Queen of Versailles Coffee, Siegel is setting new standards in the world of luxury coffee, and is redefining what it means to craft a true luxury coffee brand.

Angela Trostle

Partner in AMWPR

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