How to Grow Your Swimming Pool Business This Summer

Summer’s here, and that means one thing for swimming pool businesses—your busiest season is in full swing. People are ready to swim, host parties, and spend more time outdoors. And they want their pools looking perfect.

If you’ve been thinking about taking your business up a notch, this is the time to do it. You don’t need a full rebrand or a huge budget. Sometimes, a few small shifts can help you land more customers and boost profits without a ton of extra effort.

In this guide, you’ll find simple, no-fuss ways to grow your swimming pool business this summer. These tips work whether you’re just getting started or already have a few solid seasons behind you.

1. Stock Up Early and Stay Ahead

Running out of supplies in the middle of a hot week can throw off your schedule fast. Whether you’re opening pools, doing repairs, or providing weekly maintenance, having the right products on hand is key.

Start by checking your current inventory. Go through your shelves and take note of what’s low. Look at last summer’s sales or service records if you have them. Try to predict what you’ll need in the next few months.

Focus on must-haves like chlorine, algaecides, water test strips, balancing agents, and replacement parts. These items tend to go fast once the season ramps up.

Many pool pros save time and avoid last-minute runs to the store when they simply order swimming pool chemicals online before the season kicks into high gear. It’s convenient, often cheaper, and helps you avoid stockouts that could delay jobs or force cancellations.

Buying early also gives you time to compare prices, take advantage of free shipping offers, or find bundle deals. A well-stocked workspace helps you stay focused on delivering great service instead of scrambling to find supplies.

2. Promote Seasonal Services

The warmer it gets, the more people want their pools up and running. But they might not always think ahead. That’s where you come in.

Make your seasonal services easy to understand. Think about pool openings, water balancing, inspections, equipment checks, and filter cleaning. These are in high demand before holidays, parties, or the first swim of the season.

Use social media, emails, or text alerts to remind customers it’s time to book. Share photos of past work, special offers, or behind-the-scenes prep to make your business more relatable. Don’t forget about old-school flyers if your customers aren’t as active online.

Keep the message short and friendly. Let people know why they should act now—limited space, early bird pricing, or just peace of mind before their guests arrive.

3. Offer Referral Discounts

People trust recommendations from friends and family more than any ad. If you do great work, your customers will talk. Help make those conversations worth something.

Set up a referral program that’s quick and easy. Give customers a small reward, like $25 off their next visit, for every new person they send your way. You could also offer both the referrer and the new client a discount as a win-win.

Let people know about it in your emails, invoices, and thank-you texts. Mention it at the end of a job while everything’s still fresh in their minds.

A good referral program brings in business that’s already warmed up. These new clients are more likely to book, trust you, and stay loyal over time. It’s one of the most cost-effective ways to grow.

4. Create Small Add-On Packages

If you want to earn more from each visit without spending more time, offer simple add-ons. These can boost your income and improve customer satisfaction at the same time.

Think of small services like vacuuming, filter rinses, chemical balancing, or safety checks. They don’t take much time, but feel valuable to customers who don’t want to deal with them.

Package two or three items together and offer them as a seasonal “Tune-Up” or “Quick Check.” Keep the pricing low enough to feel like a no-brainer—$39, $59, or something in that range.

Promote these packages during your regular visits or through a quick message after booking. Make it clear they’re optional but helpful. When you present it right, most people will gladly say yes. These extra services not only add to your bottom line, but they also make you look more professional and thorough.

5. Make Booking Super Easy

If someone has to jump through hoops to hire you, they’ll probably give up. Make sure your scheduling process is smooth from start to finish.

Use tools like Calendly, Square, or job management apps that let customers book directly online. Set up auto-reminders so no one forgets their appointment. Add payment links to cut down on back-and-forth.

If you still use phone or text, make it simple. Reply quickly, confirm the details, and follow up. A short message like, “Thanks! You’re all set for Thursday at 3 PM,” can go a long way.

Some businesses even let regular customers pre-book a whole season at once. This saves time for everyone and builds long-term loyalty.

No matter what system you use, make sure it’s easy to follow. The smoother the process, the more people will come back—and refer others too.

Summer is the best time to grow your pool business, but you don’t need to reinvent the wheel. Small, focused changes can have a big impact when things get busy.

Start by stocking up early and using tools that help you stay organized. Make it easy for customers to find you, book your services, and say yes to extras. Keep communication clear and consistent.

Don’t wait until things slow down to make these updates. Even one small improvement this week can save you hours later—and set you up for a more profitable season.

You’ve got a short window when everyone wants their pool ready and running. Make the most of it by staying prepared, showing up professionally, and giving customers a reason to stick with you. Summer won’t last forever, but a strong season can lead to steady growth all year long.