Social wellness clubs
At ImpactWealth.Org, we delve into the latest trends shaping the lifestyles of the affluent. One such trend is the rise of social wellness clubs, where the wealthy invest up to $10,000 a month to rejuvenate, socialize, and prioritize their health.
A Haven in the Heart of NYC
Within a 10-block radius from Flatiron to Greenwich Village, high-powered urbanites find refuge in exclusive social wellness clubs. These clubs offer an array of luxurious amenities such as red light therapy beds, QiGong classes, and Himalayan salt saunas, all designed to counteract the relentless pace of New York City life.
These members-only clubs, while varying in cost and offerings, share a common promise: a seamless blend of health, community, and luxury. For instance, at THE WELL, a starting monthly fee of $355 grants access to alignment yoga classes, organic meals, cold plunges, meditation domes, and acupuncture treatments. The serene peach and white interiors, adorned with healing plants and a custom scent of bergamot, grapefruit, and frankincense, create a tranquil environment.
Luxury Meets Wellness
Kane Sarhan, co-founder and Chief Creative Officer of THE WELL, explains, “New Yorkers have big lives, big jobs. They’re Type A go-getters. But the one thing that’s not wellness is New York City sidewalks or subways. It was about making it easy and convenient for someone who wants health and wellness at the center.”
THE WELL, which spans 13,000 square feet, opened in September 2019. Shortly after, Remedy Place launched in West Hollywood, offering a sleek, masculine space designed to heal. Catering to celebrities like Rita Ora and Kasey Musgraves, Remedy Place provides social acupuncture, IV drips with movies, and more, with memberships ranging from $300 to $2,250 a month.
The Evolution of Wellness
The last decade saw wellness become a status symbol in the $4.5 trillion global wellness economy. Social wellness clubs in the U.S. are a natural evolution, reinforcing the importance of community and well-being, especially post-pandemic. THE WELL has expanded to Costa Rica, Mexico, and Connecticut, with plans for Geneva and Miami. Remedy Place opened in NYC in 2022 and aims to launch 16 more clubs nationwide.
One of the newest entries, Continuum Club, merges luxury with AI technology to help members achieve their physical goals. For $10,000 a month, members access a 25,000-square-foot space with hyperbaric chambers, state-of-the-art gyms, and personalized wellness regimens.
A New Status Symbol
Historically, exclusive social clubs emerged in 18th-century London for affluent men to network. Today’s clubs cater to a diverse, health-conscious elite in vibrant urban centers. Exclusivity remains a key appeal, says Silvia Bellezza, associate professor of marketing at Columbia University.
The shift from tangible luxury items to intangible assets like health and wellness reflects a broader trend toward dematerialized status symbols. As workaholism has become a status symbol, active leisure activities, such as those offered by social wellness clubs, align perfectly with this new paradigm.
Also read: Kickstart Your Wealth Journey: 3 Essential Steps to Financial Wellness
The Critique of Exclusion
Despite their appeal, wellness clubs face criticism for being exclusionary and expensive. After the pandemic, THE WELL adjusted its model to offer a la carte services alongside dedicated member programming, making wellness more accessible.
Precision Wellness
Jeff Halevy, founder of Continuum Club, highlights a trifold problem in wellness: the nebulous definition, varying efficacy, and the need for a cohesive wellness plan. Continuum Club addresses this with precision wellness, offering integrated data sets and AI-built personalized regimens. This aligns with key wellness trends, such as biomonitoring and AI-based recommendations.
The Power of Community
A Harvard study underscores the importance of community for longevity and happiness. Social wellness clubs thrive on this principle, providing spaces for meaningful connections and holistic well-being. Remedy Place and Continuum Club emphasize social substitutions, offering self-care experiences as alternatives to traditional social settings.
Convenience and Efficiency
For those balancing demanding careers and personal commitments, these clubs offer a convenient solution. As Sarhan of THE WELL notes, “Time is our most precious commodity.” Social wellness clubs provide a one-stop-shop for health and wellness, saving time and enhancing the quality of life for their members.
Social wellness clubs are redefining luxury for the wealthy, offering a blend of health, community, and exclusivity. As these clubs continue to grow, they represent a significant shift in how the affluent prioritize and invest in their well-being.
For more insights into luxury wellness trends, visit ImpactWealth.Org and stay updated with the latest in health and lifestyle for the affluent.
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