©GaryMorrisroe
Aspiring Artist Simon de Pury, a prominent and influential figure within the art world, has become synonymous with auctions, art dealing, curation, and advising. However, his path to success commenced with an aspiration to become an aspiring artist, with a focus on studying Japanese brush painting. While his artistic pursuits did not lead to greatness, they ignited a fervent passion for the art world, setting him on a captivating journey.
“I was raised in Basel, Switzerland, a city where some of the world’s foremost art dealers were established during that time,” reminisces de Pury. “A pivotal moment arose when I sought advice from one of these dealers, propelling me into the heart of the art market. Subsequently, I joined Sotheby’s, embarking on a journey that has kept me deeply engaged in this dynamic realm for numerous years.”
Drawing from his extensive experience, de Pury keenly observes the evolving opportunities within the art world. He highlights its newfound global nature and the transformative impact of Non-Fungible Tokens (NFTs) as significant game-changers. “The art market has unquestionably evolved into a global arena, attracting collectors from every corner of the globe,” he affirms. “The advent of NFTs has left an indelible mark, gaining attention with a single NFT sale amounting to $69 million. Furthermore, artists now possess myriad avenues for creative expression, seamlessly integrating cutting-edge technologies while simultaneously reviving timeless techniques like oil on canvas, sculptures, ceramics, and textiles.”
While acknowledging the pivotal role of social media in promoting emerging artists, de Pury offers a cautionary note. He underscores that while it can propel artists to instant stardom, it remains imperative for both artists and collectors to contemplate the long-term trajectory of an aspiring artist career. “Social media can elevate artists to meteoric heights overnight, yet its sustainability is not guaranteed. Similar to a wave that ebbs and flows, remnants endure beyond the crest,” he elucidates. “As collectors, we must exercise caution and discern those artists whose work transcends transient trends.”
Regarding art investment, de Pury counsels collectors to prioritize artists who have already achieved international recognition. “Investing in established artists boasting a proven track record heightens the prospect of future appreciation,” he advises.
An avid art collector himself, de Pury underscores the importance of thorough research before acquiring an artwork. “While certain artworks may instantaneously captivate your senses, one must also engage in rational deliberation. Consider factors such as the artist’s global appeal, the volume of their work within the market, and the potential for future value appreciation,” he adds.
Addressing the concept of freeports, de Pury elucidates how these tax-free zones offer a practical solution for collectors with residences spanning diverse jurisdictions. “Freeports furnish a secure haven for safeguarding artworks until collectors decide on a permanent location for their acquisitions, thereby deferring import duties,” he clarifies.
Recently, de Pury launched his latest auction platform, de-pury.com, which hosts online primary market auctions. Curated by de Pury himself, these auctions center around diverse themes and showcase artworks from artists and galleries who consign their creations. Notably, the entire hammer price directly benefits the artists and galleries, with a portion designated for charitable contributions. Additionally, de Pury recognizes the role of digital platforms in democratizing access to art, offering a broader audience the chance to engage with an eclectic array of artistic expressions. The integration of technology into the art world serves as a conduit for innovation while concurrently preserving and disseminating artistic heritage for future generations.
Intriguingly, de Pury infuses an element of amusement and entertainment into his online auctions by introducing an avatar to oversee proceedings. “My intention was to retain the exhilaration of live auctions while harnessing the potential of technology,” he elucidates.
Discussing the convergence of technology and art, de Pury expresses optimism regarding blockchain’s positive impact on the art market, particularly concerning transparency and provenance. He also envisions the digitization of physical art as a means for collectors to engage with their collections in novel ways, offering fresh experiences.
In addressing the driving forces behind escalating art prices, de Pury emphasizes, “Art stands as the sole enduring legacy a human being can bequeath. When we contemplate the monumental achievements of historical figures, it becomes apparent that those who have left behind an indelible cultural imprint endure beyond the ephemeral. Access to art and the ability to acquire the finest specimens continue to propel us forward.” Nevertheless, he urges collectors to remain vigilant and adaptable to evolving tastes within the art market, enabling astute investments.
When queried about his current favorite artists, de Pury divulges his penchant for comprehensive artist collections, highlighting the enduring significance of luminaries such as Picasso and Warhol. “The allure of contemporary art lies in its immediacy. Unlike historical art, the absence of temporal distance allows for informed decisions and heightened engagement with an artist’s developmental journey,” he remarks.
In his role as an art advisor, de Pury encourages clients to prioritize an artwork’s intrinsic quality and originality over fleeting trends. He underscores the enchantment of art’s timelessness, a pursuit of the eternal and enduring. Furthermore, he draws parallels between auctioneering and DJing, emphasizing the importance of attuning to the audience’s mood.
Among the myriad masterpieces that have etched an indelible impression upon de Pury’s heart, a contemporary abstract work by Goya at the Prado Museum resonates deeply. The emotional portrayal of a dog’s head amidst abstract motifs encapsulates art’s evocative power, a testament to the perpetual allure of artistic expression.
The trajectory of Simon de Pury, from aspiring artist to influential force within the art world, stands as a testament to his enduring ardor and devotion to art. As the art market continues to evolve, embracing novel technologies, de Pury’s expertise and enthusiasm are poised to shape the future of art for generations to come.
Website: www.de-pury.com
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